The broadcast industry is undergoing a profound transformation as software-defined technologies reshape the way content is produced, managed and delivered. As audiences demand faster turnaround times, greater content personalisation and more flexible production models, broadcasters and media organizations are moving beyond traditional hardware-centric infrastructures to embrace software-based workflows that are scalable, agile and future-ready.

In this session, join Stuart Newton, Regional Sales Head at Sony & David O'Carroll, Founder and Managing Director of Aurora Media Worldwide to explore how software is redefining live and studio production, enabling broadcasters to respond more quickly to changing operational and commercial demands. Drawing on real-world case with the experience Aurora has gained with the Women Super League Championships, the discussion will examine the practical benefits of software-based production, from greater workflow flexibility and remote collaboration to simplified system deployment, resource optimization and faster innovation cycles.

Rather than focusing solely on technology, the session will highlight the business outcomes that software-based workflows can deliver—including increased operational efficiency, enhanced resilience and the ability to create and distribute more content across multiple platforms.

Whether planning the next phase of digital transformation or looking to optimise existing operations, attendees will gain practical insights into the opportunities, challenges and best practices for building a more flexible, software-driven future for broadcast.