Anna Doublet

Anna Doublet is Business Development Manager for Virtual Production at Sony Professional Europe, where she helps broadcasters, filmmakers and production companies adopt next-generation virtual production workflows. With more than 18 years of experience in the media and entertainment industry, she has built a career spanning product marketing, business development and technology evangelisation, working closely with cinematographers, studios and creative teams across Europe. Today, she leads initiatives that connect Sony's virtual production ecosystem—including cinema cameras, Crystal LED displays, camera tracking and workflow solutions—with the evolving needs of content creators. Passionate about the convergence of storytelling and technology, Anna is a regular speaker at leading industry events including SATIS, Cannes Next and IBC, where she shares insights on innovation, immersive production and sustainable content creation. She is committed to fostering collaboration across the production community and enabling creators to unlock new creative possibilities through virtual production technologies.