AI agents are starting to move beyond demos and become part of how media companies actually operate. They can help teams find content, prepare campaigns, create different versions, manage metadata, test experiences, improve media planning and distribute content across platforms.
But this transformation is not simply about replacing roles with automation. It is about removing repetitive work, connecting teams and systems, and helping people make faster, better decisions.
This panel will bring together media and technology leaders to discuss where agentic AI is already making a difference, which workflows are ready for change, and where human judgment still needs to remain firmly in control.