Live streaming promises premium audiences, but monetising it across markets is anything but simple.

Infosys and Aurora Networks will explain how they addressed that complexity within the cloud-based Horizon Video Platform, used by Liberty Global.

Infosys will share the challenges of creating a streaming foundation that can serve operators in different countries without requiring the same operational model. Aurora Networks will discuss the keys to implementing scalable, repeatable advertising and personalisation workflows that deliver more than 60 billion ads per year to millions of subscribers.

Attendees will hear how a platform engineered for demanding live streaming workloads can protect monetisation opportunities when audiences surge. The discussion will cover how cloud-native deployment and automatic scaling allow compute resources to follow workload demand, while resilient session management helps preserve stream integrity and viewer experience.

The session moves beyond generic cloud and advertising claims to share lessons from extending an established VOD and Replay TV monetisation deployment into live services. It offers operators, platform providers, and technology leaders a practical blueprint for turning ecosystem complexity into monetisation agility, without sacrificing reliability, deployment flexibility, infrastructure efficiency, or local market control.