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We've been apart for too long,
it's time to come together again. IBC will bring the content and technology industry together again to discover the future of media and do business face-to-face.
Exhibition
IBC provides a return to Amsterdam with an unmissable platform for brands to launch new products, expand relationships and re- engage with potential customers and industry
leaders face to face.
Content Programmes
IBC offers a must-attend programme for traditional broadcasters and new entrants alike. Sessions will explore new strategies, business disruptions, future technological progress and changing policy to reveal the future road map for our industry.
Awards
Now well established as the most coveted in the industry, the Innovation Awards are the original and only truly independent industry awards for excellence in technological and creative innovation.
Entry in 2021 is free.
FIND OUT MORE
DEDICATED TO SAFETY
The safety and wellbeing of our attendees is our top priority and number one commitment. To ensure a safe and successful IBC, we have implemented stringent health and safety protocols and guidelines that everyone will be required to adhere to.
Social distancing
Social distancing measures will be at the forefront of IBC. Venue access, navigation, seating areas and stand layouts will be optimised in line with the minimum 1.5m social distancing regulation.
Event hygiene
IBC will operate a strict no
handshake and zero handout policy. Public areas of the RAI Amsterdam will be cleaned and sanitised at an increased frequency and an air ventilation system has been enhanced through filter, air-conditioning and heating channel disinfection to ensure increased air conditioning and filtration.
TOP REASONS TO ATTEND IBC2021
This year we are creating a new era of hybrid event that will combine an unrivalled show experience with new opportunities to engage and drive leads amongst a worldwide digital audience. December will see the industry gather in a specially created safe environment you can trust. We can't wait to re-unite exhibitors, speakers, visitors, and all, so they can engage with each other, unlock business opportunities, discover the latest innovations, and explore the exciting world of content and technology together.
Discover game-
changing innovation
See the latest, ground-breaking products and services.
VIEW THE TOP 10 REASONS
Build powerful
new connections
Network with the top decision-makers and all the people who can help you be successful. Use IBC's digital platforms to profile your organisation and engage with a 250,000 community.
VIEW THE TOP 10 REASONS
An open invitation
to inspiration
IBC2021 will see the launch of five free-to-attend open access show floor theatres. Our content programmes will showcase presentations from industry leaders, panel debates on the hottest issues, technical paper presentations and technology masterclasses.
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FIND OUT MORE ABOUT THE IBC EXPERIENCE:
ARRIVING ONSITE
- On arriving at the RAI perimeter entrances, attendees will need to self- declare that they are symptom free and have passed a COVID test.
- They will be temperature checked before entering the perimeter.
- Badges will be collected inside the perimeter at self service machines. The badge will contain all the usual demographics for lead collection via a QR code.
- Those who have uploaded photo ID will receive a badge using facial recognition software to reduce queuing and human contact.
- There will be no on-site registration so anyone arriving on-site without a registration will need to use their mobile device to register.
- All of the above will help remove human contact and speed the entry process.
INSIDE THE
SHOW
INSIDE THE SHOW
- Once through security, attendees will be able to enter and leave the venue as they wish, as long as they stay within the perimeter.
- The Beach, the outside catering, smoking areas, rest areas etc will all be within the perimeter.
INSIDE THE VENUE
- Inside the venue attendees will follow clear traffic directions through lobby areas and halls.
- Extra wide aisles and a one-way system have been planned. Think Ikea!
- Capacity will be managed through AI cameras providing data for IBC’s operational team and RAI support staff.
GENERAL COVID PROTOCOLS
We have all become accustomed to many social protocols. The rules in the Netherlands at the moment are typical.
- 1.5m social distancing.
- A mask must be worn in public places. Masks are not needed when sitting and eating.
- The RAI catering and bar facilities will run within these rules including capacity management. Extra facilities can be opened to avoid queuing.
- Enhanced cleaning protocols have been planned.
- Onsite marketing will be digital – no paper – a great step towards reducing our environmental impact, as well as reducing virus transmission risks. Digital downloads will be available from a range of sources Inc. IBC’s hybrid experience.
- No data will be stored post the show.
- Protocols at Schiphol airport and public transport have not yet been confirmed
EXAMPLE EXPERIENCE: VISITING BOOTHS
Exhibitors always run busy appointment schedules during IBC. On top of this they want to see passing traffic.
- All exhibitors are/ will be informed of their stand capacity in line with the social distancing rules at the time.
- Stand attendees will be scanned in and out to manage capacity. This may include some queuing.
- Exhibitors will be responsible for Track & Trace. However, IBC will have access to all data in case support is required.
IBC ACCELERATOR PROGRAMME
IBC’s acclaimed Accelerator Media Innovation programme has eight remarkable projects currently underway to showcase at IBC. Championed by world leading broadcasters and media organisations, project challenges include hot industry themes such as 5G, AI, Sustainability, Realtime workflows, Virtualised and Remote Production.
BRINGING TOGETHER THE BEST SPEAKERS
Previous speakers include:
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