We've been apart for too long, it's time to come together again. IBC will bring the content and technology industry together again to discover the future of media and do business face-to-face.
Amsterdam Open for Business: Dutch Government Removes International Travel and Social Distancing Barriers
Connect with exhibitors, view onsite content and sessions, watch video on demand and network with industry peers.
IBC provides a return to Amsterdam with an unmissable platform for brands to launch new products, expand relationships and re- engage with potential customers and industry
leaders face to face.
IBC offers a must-attend programme for traditional broadcasters and new entrants alike. Sessions will explore new strategies, business disruptions, future technological progress and changing policy to reveal the future road map for our industry.
Now well established as the most coveted in the industry, the Innovation Awards are the original and only truly independent industry awards for excellence in technological and creative innovation.
Entry in 2021 is free.
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TOP REASONS TO ATTEND IBC2021
See the latest, ground-breaking products and services.
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Network with the top decision-makers and all the people who can help you be successful. Use IBC's digital platforms to profile your organisation and engage with a 250,000 community.
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An open invitation
IBC2021 will see the launch of five free-to-attend open access show floor theatres. Our content programmes will showcase presentations from industry leaders, panel debates on the hottest issues, technical paper presentations and technology masterclasses.
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KEEPING YOU SAFE AT IBC IN AMSTERDAM:
- On arriving at the RAI perimeter entrances, attendees will be required to demonstrate proof of either full vaccination against COVID-19, recovery from an infection of the SARS-CoV-2 coronavirus, or a negative COVID-19 test within 24 hours of use.
- There will be no temperature checks before entering the perimeter.
- Badges will be collected inside the perimeter at self service machines. The badge will contain all the usual demographics for lead collection via a QR code.
- Those who have uploaded photo ID will receive a badge using facial recognition software to reduce queuing and human contact.
- There will be no on-site registration so anyone arriving on-site without a registration will need to use their mobile device to register.
- All of the above will help remove human contact and speed the entry process.
INSIDE THE SHOW
- Once through security, attendees will be able to enter and leave the venue as they wish, as long as they stay within the perimeter.
- The Beach, the outside catering, smoking areas, rest areas etc will all be within the perimeter.
INSIDE THE VENUE
- No one-way systems around halls - exhibitors may keep one-way systems on stands if preferred.
- 4m aisles will remain in some places to allow for social distancing preferences.
- Capacity will be managed through AI cameras providing data for IBC’s operational team and RAI support staff.
- Payments at the RAI will all be cashless.
GENERAL COVID PROTOCOLS
We have all become accustomed to many social protocols.
- As of 1 July 2021, the EU DIGITAL COVID CERTIFICATE is effective for travelling within Europe. EU citizens who have been fully vaccinated can obtain an EU DIGITAL COVID CERTIFICATE and use it to enter the Netherlands. Citizens who do not have an EU DIGITAL COVID CERTIFICATE and/or are a resident of a country outside the EU and the Schengen area, can enter the Netherlands using a paper proof of an EU approved vaccination.
- As of 22 September 2021, fully vaccinated international visitors from very high-risk areas e.g. the United States and United Kingdom are exempt from the mandatory quarantine requirement in the Netherlands.
- From 25 September 2021, The Netherlands will no longer enforce social distancing rules or mandate mask wearing in indoor areas.
- Face masks will still be mandatory in airports, on aircraft, trains, buses, trams and metros, in taxis and on other commercial passenger transport. Face masks will however no longer need to be worn in train stations and at bus, tram and metro stops.
- There will be no social distancing enforced at the show. 4m aisles will remain in some places to allow for social distancing preferences.
- Face masks will no longer be compulsory at the show - attendees may wear these if preferred.
- Enhanced cleaning protocols have been planned at the RAI. Hand sanitising stations will be available throughout the RAI and on exhibitor stands.
- No data will be stored post the show.
EXAMPLE EXPERIENCE: VISITING BOOTHS
Exhibitors always run busy appointment schedules during IBC. On top of this they want to see passing traffic.
- There will no capacity limitations on stands. Exhibitors may implement capacity limits on their stands if preferred.
- There will be no Track & Trace.
- Handouts are permitted by exhibitors on stands but not in public areas (to reduce the amount of waste and people picking up used literature). IBC recommends that exhibitors go paperless and use QR codes to reduce printed material waste.
IBC ACCELERATOR PROGRAMME
IBC’s acclaimed Accelerator Media Innovation programme has eight remarkable projects currently underway to showcase at IBC. Championed by world leading broadcasters and media organisations, project challenges include hot industry themes such as 5G, AI, Sustainability, Realtime workflows, Virtualised and Remote Production.