John Murphy

As the Design Director for BBC Sport, John leads the branding, visual presentation, and graphical innovation across all platforms and major events. His creative vision shapes the look and feel of prestigious sporting broadcasts, including the World Cup, Euros, Match of the Day, Olympics, and Wimbledon.
With a strong emphasis on cutting-edge technology and creativity, John has been instrumental in driving the use of XR, VR, and AR to enhance storytelling and create immersive visual identities that complement both the editorial narrative and the overall brand presentation. His expertise ensures that BBC Sport remains at the forefront of design innovation, delivering world-class visuals that engage audiences across all platforms.