That's a wrap on IBC2026!
IBC2026 brought the global media, entertainment and technology community together for four days of business, innovation and collaboration at the RAI Amsterdam.
Welcoming 41,225 attendees from 170 countries and more than 1,300 exhibitors, the show reflected an industry focused on turning rapid technological and commercial change into practical progress.
“IBC’s superpower is the power to convene our industry,” said Mike Crimp, CEO of IBC. “We bring together all corners of the industry to demonstrate how innovation can solve practical challenges.”
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Turning ideas into action
Future Tech, introduced in 2025, expanded its role as a focal point for emerging technologies, collaborative innovation and new industry talent.
New for 2026, Future Tech Ignite brought together more than 70 start-ups and emerging companies, connecting them with investors and established organisations from across media and entertainment.
Future Tech Ignite was supported by EIT Culture & Creativity, part of the EU-backed European Institute of Innovation and Technology, as Innovation Partner.
“There's not another equivalent. You get the global perspective. IBC has a great programme. It brings a lot of leaders together, and it's the exchange of ideas and thoughts.” - Anette Schaefer, CEO of EIT Culture & Creativity.
IBC Conference Inspired the Debate
The three-day IBC Conference brought leaders from across media, entertainment, technology and sport together to examine the decisions facing the industry.
Speakers from organisations including Banijay, BBC Studios, CNN, FIFA, Globo, Google, ITV, JioStar, Meta, Netflix, Snap, UEFA, Warner Bros. Discovery and YouTube addressed AI in practice, shifting business models, the economics of live sport, changing patterns of content discovery, security, trust and content provenance and more.
“What’s great about IBC is that it keeps evolving what the word broadcasting means.
This is a really great intersection of people from all over the planet all sharing best practices, sharing the challenges that we’re facing and looking for solutions together.”
- Evan Shapiro, Media Cartographer, ESHAP
IBC2026 Highlights
14 Innovation Halls
IBC2026 was the place where the media and entertainment sector convene to design and redefine the agenda for our industry.
With 1,300 exhibitors and 45,000 attendees from over 170 countries, this year's IBC offered a truly international platform for creative, technical and commercial conversations.
IBC Future Tech
Future Tech in Hall 14 was once again the fastest-growing area of the show and a critical, forward-looking part of the IBC experience.
Initiatives including Future Tech Ignite, Braindate and the expanded Talent & Skills Development Programme created more ways for ideas, expertise and commercial opportunities to develop across the global IBC community.
Find Out More
IBC Exchange
The new Braindate Lounge, available through the IBC Exchange pass, extended the emphasis on connection through curated one-to-one and small-group conversations. Participants could find people with relevant knowledge, compare experiences and explore specific professional challenges away from the formal stages and meeting schedule.
IBC Accelerators
The IBC Accelerator Media Innovation Programme provided some of the clearest examples of collaboration producing practical results. Broadcasters, streamers and technology companies worked together on nine real-world challenges spanning agentic AI, immersive experiences, private 5G, accessibility, content provenance and live-event streaming.
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"The connections you can make at IBC with like-minded people are invaluable, as are all the opportunities of what future technology and industry could bring."
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"There’s nothing quite like IBC for the industry."
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"IBC is where you pick up all the latest trends, what you should be looking out for, where the chances for development and innovation are and what you should be paying attention to."
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"IBC is unique in that it’s the only event that has the global scale to bring together all the media and entertainment companies across the world."
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