15 SEPTEMBER SUNDAY, 12:30 - 13:15, SHOWCASE THEATRE
One of the largest media conglomerates in the Arabic region, United Media Services (UMS) will discuss its strategy to embrace disruptive new and emerging technologies to drive vital new approaches to the evolution of media, serving audiences with trusted, compelling, highly entertaining and innovative media services.
United Media Services was established in 2016, and is now one of the largest media entities in the entire Arab region. It owns 40+ leading companies in various media fields such as visual, audio, print, electronic media, dramatic production, advertising, direct and indirect advertising services. It also provides unique sports rights and marketing expertise to deliver fully integrated turnkey media services for the media ecosystem, that are unrivalled across the region.
Sessions by: 
United Media Services (UMS) Sessions at IBC2024
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- IBC Showcase
IBC Showcase Theatre (Hall 8, 8.A01) -One of the largest media conglomerates in the Arabic region, United Media Services (UMS) will discuss its strategy to embrace disruptive new and emerging technologies to drive vital new approaches to ...
IBC Showcase Theatre
The ever-popular IBC Showcase Theatre covers the breadth and depth of the latest thinking and solutions in media and entertainment. Located in Hall 8, the IBC2024 Showcase Theatre offered free-to-attend sessions covering strategic content from rapid growth market sectors.
Companies presenting at the Showcase Theatre included AWS, Zixi, One Diversified, RTS, Tata Communications, Evergent, and Mediakind.
