Welcome to the OTT & Streaming segment of IBC2024, showcasing the latest in digital content delivery and streaming innovation.
This year, we shone a light on the growing significance of OTT and streaming services in the media landscape. From content distribution methods to enhancing user engagement, our programme was designed to navigate the evolving world of digital streaming.
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IBC2024 Conference Content Highlights
Key discussions in the OTT & Streaming segment covered topics like monetisation strategies, AI-driven content personalisation, cloud-based distribution models, and sustainable production practices. These essential themes not only permeated our broader dialogues but were also the highlight of dedicated panels, offering an in-depth examination of their significance in the OTT and streaming world.
Conference OTT & Streaming Programme includes:
- How can we build a future ready tech stack to support new business and operating models?
- What does emerging technology mean for live sports broadcasting post Paris Olympics?
- What are the winning monetization strategies for streaming services?
Content Everywhere OTT & Streaming Highlights
A unique feature of the IBC show is the Content Everywhere programme: a free-to-attend programme of panel discussions and product demonstrations devised to help IBC visitors explore different aspects of the delivery and consumption of content, covering everything from Multi-Platform Delivery, OTT equipment & services, Personalisation and Streaming to Cloud Services, Advertising Tech, App Development, CDNs, Cyber Security and IPTV.
Themes such as streaming, monetisation, cloud, artificial intelligence, and sustainability were recurring themes throughout the IBC2024 programme, addressing each in dedicated panels.
2024 OTT & Streaming Accelerator Projects
ECOFLOW: Energy-Conserving Optimization for Future-ready, Low-impact Online Workflows tackled the environmental impact of media consumption by developing consolidated metrics for energy consumption at major steps of the end-to-end technology supply chain, best-of-breed energy-saving features into a unified user experience.
The aim of the Scalable Ultra-Low Latency Streaming for Premium Sports was to achieve Twitter/X-equivalent latency and a near-instant playback start using standard existing HTTP streaming technical stack and infrastructure.
Connecting Live Performances of the Future with ULL-AVLM (Ultra-Low Latency Audio, Video, Light and Media Data) aimed to recreate the experience of a live performance in multiple locations or bring together remote performers into a seamless and immersive live experience.
Artificial Intelligence
Explore how AI is revolutionising broadcasting, from automating tasks to enhancing viewer experiences. This segment covered AI's role in content personalisation, creation, and efficiency improvements, showcasing its transformative impact on the industry.
OTT & Streaming
OTT and streaming services have transformed media consumption, offering content anywhere, anytime. This section highlighted trends, challenges, and strategies for success in content licensing, distribution, and delivering seamless streaming experiences.
Connected Technology
Uncover how interconnected technologies like IoT, 5G, and smart devices are creating a unified media ecosystem. This topic explored the potential for new content consumption forms and interactive audience experiences, redefining traditional broadcasting.
Adtech
Discover the latest in advertising technology, focusing on targeted advertising, real-time bidding, and analytics. Learn how Adtech connects advertisers with audiences more effectively, enhancing engagement and revenue in the digital landscape.
All IBC2024 content is available to watch on demand on IBC365.