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AV User Group at IBC2025

Pitch your product direct to over 40 key buyers

Media technology is increasingly being used by non-media organizations in sectors including finance, education and retail.

At IBC2025, we will once again give our attendees the opportunity to get directly in front of these new buyers and promote their company’s newest product by partnering with the AV User Group to bring 40 of their members (key stakeholders, leaders, or AV buyers at their organizations) to IBC.

AV User Group IBC Speed Pitch Event:

  • Secure dedicated time with key AV buyers: Present your latest innovations directly to a focused group of AV User Group members on Thursday, 11 September at the nhow Amsterdam RAI Hotel.
  • Showcase your innovation: Deliver your key message in a focused five-minute pitch, ensuring you capture the attention of engaged buyers.
  • Stand out from the crowd: Be one of only 36 companies chosen to directly present to this exclusive group of AV buyers, maximising your visibility and impact.
  • Unlock new business opportunities: For just £1,295, gain direct access to a targeted group of AV buyers, offering a high return on investment compared to traditional marketing efforts.

In partnership with  logo

This valuable opportunity gives you the chance to promote your brand directly to industry stakeholders who have purchasing authority. In 2024, Barclays, Bank of America, AstraZeneca, Deliveroo, Arup and more attended the event.

We expect this opportunity to be highly popular so book your slot today.*

Book Your Slot Today*

*Please note that selection of your solution is not guaranteed, and your new product or service must be submitted for review and approval prior to confirming.

Get in front of key AV Tech buyers

Senior IT/Tech Directors from the following companies are signed up to attend the AV User Group IBC Speed Networking Event and will be in the room to hear your pitch:

  • Arup
  • AstraZeneca
  • Bank of America
  • Barclays
  • Cabinet Office
  • Capvest
  • Deliveroo
  • Direct Line Group
  • East Ayreshire Council
  • Fife College
  • KPMG
  • Mcathurglen
  • Nottingham Trent University
  • QEII Centre
  • Queen Margaret University
  • Science Museum
  • Schroders
  • Second Home
  • Sopra Steria
  • UBS
  • Ulster University
  • Unipart
  • University of the Arts London
  • University College Birmingham
  • University of Dundee
  • University of Strathclyde
  • WPP

Book Your Slot Today*

*Please note that selection of your solution is not guaranteed, and your new product or service must be submitted for review and approval prior to confirming.

  • "IBC was a crucial event for any corporate AV professional looking to stay at the forefront of technology. It was an opportunity to get immersed in the latest broadcasting and media innovations, many of which will shape the future of corporate communication. From evaluating cutting-edge solutions and networking with industry leaders to gaining insights into best practices and future trends, IBC provided invaluable knowledge and connections. It's an essential experience for anyone seeking to optimize their organization's AV capabilities and drive impactful communication strategies.”
    Tom Mason
    Program Manager, Collaboration & Spaces Solutions, Google
  • “IBC was a great event, I got to meet loads of different vendors from all aspects of the industry and found many new solutions for our way of working. The Speed Pitches were very good, an excellent opportunity to meet some of the vendors and see what they were presenting before the event.”
    Brian Jones
    Events Technician | Media Services, Barclays
  • “Working with the AV User Group we were able to engage with a large number of suppliers during the afternoon of speed-pitches. This is such a great way to meet and hear about new products and services. With multiple vendors visiting a single location it's a very efficient way to cover a lot of tech.”
    Paul Driscoll
    Head Of technology, CapVest
  • “IBC2024 was a great success for us, and the speed pitch hosted by AV User Group really helped drive traffic to our booth, from both potential buyers and distributors in market segments we had not yet identified.”
    Stian Sagholen
    Founder & CEO, Klvr
  • “Attending the IBC show provided me with valuable insight into a different facet of the AV industry. The well-curated mix of content, exhibitors, and fast-paced presentations (Speed Pitches) struck an excellent balance, offering just the right amount of information to spark my interest and help me develop a structured plan for engaging with key manufacturers. This experience gave me a deeper understanding and appreciation of the broader AV landscape — highlighting that the products we typically encounter at ISE represent only a small portion of what’s available in the industry.”
    Campbell Jamieson (CTS)
    Learning Space Support Manager, Information Services Directorate, University of Strathclyde
  • “The speed pitches allowed me to quickly identify companies that were providing services that were aligned with my current projects … As always I have come back with a wealth of knowledge and the contact details of new suppliers that will aid me in delivering a cost effective service that promotes best value.”
    Richard Radigan
    Digital Unit Manager, East Ayrshire Council
  • "Attending IBC in Amsterdam was an invaluable experience, particularly in AV production workflows. The event perfectly complemented our existing AV-focused events by showcasing cutting-edge solutions shaping the future of digital workflows, from cloud-based technologies to virtual production, which are all activities we’re working on right now."
    Graeme Bagley
    Teaching Space Designer and Product Owner, Nottingham Trent University
  • "The speed pitch is useful for manufacturers who want to get themselves in front of the AVUG to explain their products/solutions. This encourages the group to visit them to find out more. I did this with the battery charging manufacturer, an online editing SW provider and an AI data search platform. There are some key Broadcast / AV manufacturers like Panasonic, Sony etc. However, it is good to meet new ones, and presenting at the Speed Pitch, is a good way to help us narrow where to go when at the show."
    Roy Salfarlie
    AV / UC Specialist | Digital Technology Group, Arup
  • "IBC is unique in that it’s the only event that has the global scale to bring together all the media and entertainment companies across the world."
    Anthony Guarino
    EVP, Global Production & Studio Tech, Paramount Global
  • "The connections you can make at IBC with like-minded people are invaluable, as are all the opportunities of what future technology and industry could bring."
    Matt Risley
    Managing Director of 4Studio, Channel 4
  • "IBC is where you pick up all the latest trends, what you should be looking out for, where the chances for development and innovation are and what you should be paying attention to."
    Polly Hickling
    Learning and Development Lead for Media, Eviden
  • “It's important to be in a place where your imagination is sparked from many different directions globally. At IBC you can achieve all those things in one space over a short period of time.”
    Fiona Campbell
    Controller Youth Audience, BBC iPlayer and BBC Three - BBC
  • “IBC is the place where you can get together and share ideas, both with manufacturers, but also with other broadcasters. That’s what keeps us relevant and talking about the right problems.”
    Ian Wagdin
    Senior Technology Transformation Manager, BBC R&D
  • “IBC brings the world of media entertainment together to have the critical conversations, necessary for us to think about how we innovate. It's about networking, it's about the people, and it's about collaboration.”
    Renard Jenkins
    President, SMPTE
  • "At IBC, everyone comes together from across the industry to discuss important, industry issues."
    Judy Parnall
    Head of Standard & Industry, BBC
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