Welcome to IBC2024’s Immersive Tech Showcase, highlighting the latest in augmented reality (AR), virtual reality (VR), and the metaverse.
At IBC2024, we convened industry leaders to explore immersive technologies and their role in evolving media and entertainment. Our programme offered a deep dive into innovative content creation, delivery systems, and cutting-edge tech, defining interactive experiences.
Register your interest for IBC2025 and engage with the pioneering ideas and technologies at the forefront of immersive tech.
IBC2024 Conference Highlights
Themes like monetisation in immersive tech, AI in augmented reality (AR) and the metaverse, and cloud distribution for VR content, were central to our discussions at IBC2024.
These pivotal topics were a part of our wider dialogues and were the focus of targeted panels, diving deep into their importance for AR, VR, and the metaverse.
Conference Immersive Tech Programme includes:
- How are games impacting the media ecosystem?
- What does human–machine collaboration mean for the future of content and creativity?
- How can we build a future ready tech stack to support new business and operating models?
ESPORTS AT IBC2024
IBC2024 once again expanded its scope of media technology, hosting an immersive IBC esports Zone in Hall 8, in partnership with Unlocked to present the latest innovation in esports production and delivery while industry experts explore key trends and opportunities at the intersection of gaming and media.
The 2024 Gaming & Esports Showcase featured sessions exploring the immersive tech powering the video games market of the future, as well as showcasing the gaming technology and real-time 3D tools making film production smoother, easier and faster, with visual effects being used in popular modern video games now catching the attention of filmmakers.
Connecting Live Performances of the Future
Connecting Live Performances of the Future with ULL-AVLM (Ultra-Low Latency Audio, Video, Light and Media Data) aimed to recreate the experience of a live performance in multiple locations or bring together remote performers into a seamless and immersive live experience.
Evolution of the Control Room
The 'Evolution of the Control Room - Leveraging XR, Voice, AI & HTML-Based Graphics Solutions' Challenge combined two original Accelerator 2024 proposals into a transformative, overarching project exploring the evolution of live production workflows – with two key streams of development – the Evolution of the Control Room, leveraging XR, Voice, AI and HTML Based Graphic Solutions.
Artificial Intelligence
Explore how AI is revolutionising broadcasting, from automating tasks to enhancing viewer experiences. This segment covered AI's role in content personalisation, creation, and efficiency improvements, showcasing its transformative impact on the industry.
OTT & Streaming
OTT and streaming services have transformed media consumption, offering content anywhere, anytime. This section highlighted trends, challenges, and strategies for success in content licensing, distribution, and delivering seamless streaming experiences.
Connected Technology
Uncover how interconnected technologies like IoT, 5G, and smart devices are creating a unified media ecosystem. This topic explored the potential for new content consumption forms and interactive audience experiences, redefining traditional broadcasting.
Adtech
Discover the latest in advertising technology, focusing on targeted advertising, real-time bidding, and analytics. Learn how Adtech connects advertisers with audiences more effectively, enhancing engagement and revenue in the digital landscape.
All IBC2024 content is available to watch on demand on IBC365.