One of the largest media conglomerates in the Arabic region, United Media Services (UMS) will discuss its strategy to embrace disruptive new and emerging technologies to drive vital new approaches to the evolution of media, serving audiences with trusted, compelling, highly entertaining and innovative media services.

The CEO of UMS, Amr El Feki in discussion with Nashwa Gad, a leading Egyptian media executive (CEO of Clicks; software development and Chairwoman & MD of WATCH IT) will outline how the group is leading by forging a new approach to serve the interests of consumers and businesses across all Arab states; by defining new business models, and developing and introducing new technologies such as AI and Internet based technologies into its production workflows.

United Media Services was established in 2016, and is now one of the largest media entities in the entire Arab region. It owns 40+ leading companies in various media fields such as visual, audio, print, electronic media, dramatic production, advertising, direct and indirect advertising services. It also provides unique sports rights and marketing expertise to deliver fully integrated turnkey media services for the media ecosystem, that are unrivalled across the region.