Welcome to IBC's AI Programme, a cutting-edge journey through the latest developments in artificial intelligence, focusing on pivotal areas such as Deep Learning, Generative AI, Machine Learning, and Predictive Analytics.
This year marks a significant expansion for our programme, spreading across dedicated zones to reflect the growing interest and investment in AI's revolutionary impact on technology and media.
Our IBC2024 programme was designed to offer a deep exploration of artificial intelligence, shining a light on its crucial role in driving innovation and crafting the future of digital landscapes.
Immerse yourself in the AI discussions and innovations at IBC as we prepare to set new standards in the exciting field of AI at IBC2025.
AI Tech Zone, Hall 14
Step into the cutting edge of innovation at the new AI Tech Zone, powered by the EBU, where the brightest minds and the most advanced technologies came together at IBC2024.
Positioned prominently in Hall 14, this dedicated area hosted industry leaders and visionaries exploring how AI is transforming media and entertainment.
The AI Tech Zone provided a dynamic fusion of cutting-edge exhibits from companies including Wasabi Technologies, AudioShake, Vionlabs and Zaibr, and an insightful programme, showcasing the transformative power of AI across the industry.
AI Media Production Lab
In an IBC Accelerators first, the 2024 Programme featured three very special challenges under an umbrella theme of ‘AI Media Production Lab’, with an all-star cast of Champions and Participants exploring a series of specific AI concepts in various production scenarios within this exciting, fast-moving and disruptive area of media and technology:
- Generative AI in Action
- AI Audience Validation Assistant (AAVA)
- Changing the Game: Predictive Generative AI
Evolution of the Control Room
The 'Evolution of the Control Room - Leveraging XR, Voice, AI & HTML-Based Graphics Solutions' Challenge combined two original Accelerator 2024 proposals into a transformative, overarching project exploring the evolution of live production workflows – with two key streams of development – the Evolution of the Control Room, leveraging XR, Voice, AI and HTML Based Graphic Solutions.
Machine Learning
Dive into the impact of Machine Learning on the media industry, streamlining content delivery and personalization. This segment illuminates how Machine Learning optimizes content strategies and distribution, improving efficiency and viewer engagement without the traditional constraints of broadcasting.
Predictive Analytics
Explore the revolutionary impact of Predictive Analytics in broadcasting, enhancing decision-making and audience connections. This segment will highlight how Predictive Analytics forecasts viewer preferences and trends, driving content customization, strategic planning, and operational improvements, showcasing its pivotal role in transforming the industry.
Deep Learning
Discover the transformative power of AI in broadcasting, streamlining operations and enriching audience engagement. In the Deep Learning segment, we'll examine AI's influence on customizing content, innovative content generation, and elevating operational efficiencies, illustrating its revolutionary effect on the sector.
Generative AI
Uncover the cutting-edge developments in advertising technology through the lens of Generative AI. This segment delves into how Generative AI is redefining targeted advertising, real-time bidding, and analytics, demonstrating its pivotal role in bridging advertisers with audiences more precisely. Explore how it amplifies engagement and drives revenue growth in the digital realm.
All IBC2024 content is available to watch on demand on IBC365.
Artificial Intelligence
Explore how AI is revolutionising broadcasting, from automating tasks to enhancing viewer experiences. This segment covered AI's role in content personalisation, creation, and efficiency improvements, showcasing its transformative impact on the industry.
OTT & Streaming
OTT and streaming services have transformed media consumption, offering content anywhere, anytime. This section highlighted trends, challenges, and strategies for success in content licensing, distribution, and delivering seamless streaming experiences.
Connected Technology
Uncover how interconnected technologies like IoT, 5G, and smart devices are creating a unified media ecosystem. This topic explored the potential for new content consumption forms and interactive audience experiences, redefining traditional broadcasting.
Adtech
Discover the latest in advertising technology, focusing on targeted advertising, real-time bidding, and analytics. Learn how Adtech connects advertisers with audiences more effectively, enhancing engagement and revenue in the digital landscape.