Join us at IBC2024 for our Cloud Technology segment, spotlighting cloud computing's transformative role in the media and broadcasting industry.

Discover how cloud technology is essential for operational and creative innovations, with our programme highlighting its influence on media production, storage, and distribution.

Featuring seminars and presentations from leading experts, we'll dive into advanced cloud solutions and strategies to enhance workflow, content delivery, and collaboration. Gain comprehensive insights into cloud technology's capacity to revolutionize the media landscape.

Don't miss this opportunity at IBC2024 to connect with pioneering ideas and technologies, meet industry peers, and explore new horizons. Register now and be at the forefront of media's technological evolution.

Register for IBC2024

IBC2024 Cloud Content Highlights

In our Cloud Technology segment, discussions will pivot around pivotal themes such as cloud security enhancements, scalable infrastructure models, the integration of artificial intelligence for process optimisation, and green computing practices.

These vital topics will not only thread through our wider conversations but will also stand out in specialised sessions, providing a thorough exploration of their importance in the realm of cloud computing.

To keep our attendees, well-informed and actively involved, the timetable for the Cloud Technology segment will be readily available via the IBC App.

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Content Everywhere Cloud Highlights

A unique feature of the IBC show is the Content Everywhere programme: a free-to-attend programme of panel discussions and product demonstrations devised to help IBC visitors explore different aspects of the delivery and consumption of content, covering everything from Cloud Services, Advertising Tech, App Development, CDNs, Cyber Security, IPTV to Multi-Platform Delivery, OTT equipment & services, Personalisation and Streaming.

Themes such as cloud, monetisation, artificial intelligence, and sustainability will be recurring themes throughout the programme and each will also be addressed by dedicated panels. The two Content Everywhere Stages plus an exclusive networking area, are designed for exhibitors within the home of emerging technologies. Find out more     

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2024 Cloud Accelerator Projects

IBC2024 Core Content Topics

Welcome to the heart of innovation at the International Broadcasting Convention 2024, where the future of broadcasting unfolds. This year, our Content Programme dives deep into the most pivotal and transformative topics shaping the global media and entertainment landscape. Explore the cutting-edge advancements and critical insights across six primary areas:

Artificial Intelligence

Explore how AI is revolutionising broadcasting, from automating tasks to enhancing viewer experiences. This segment will cover AI's role in content personalisation, creation, and efficiency improvements, showcasing its transformative impact on the industry.

Explore AI Programme

OTT & Streaming

OTT and streaming services have transformed media consumption, offering content anywhere, anytime. This section highlights trends, challenges, and strategies for success in content licensing, distribution, and delivering seamless streaming experiences.

Explore OTT & Streaming Programme


Cloud technology is crucial for broadcasters seeking flexibility and innovation. We'll discuss how it supports secure content storage, on-demand resource access, and seamless collaboration, transforming content distribution and remote production processes.

Explore Cloud Programme

Connected Technology

Uncover how interconnected technologies like IoT, 5G, and smart devices are creating a unified media ecosystem. This topic explores the potential for new content consumption forms and interactive audience experiences, redefining traditional broadcasting.

Explore Connected Technology Programme


Discover the latest in advertising technology, focusing on targeted advertising, real-time bidding, and analytics. Learn how Adtech connects advertisers with audiences more effectively, enhancing engagement and revenue in the digital landscape.

Explore AdTech Programme

Immersive Technology 

Immersive tech, including VR, AR, and MR, is opening new storytelling dimensions and engaging viewers like never before. Discover how these technologies offer compelling, immersive content experiences, from live events to narrative storytelling.

Explore Immersive Technology Programme

IBC2023 Cloud Highlights

Explore pivotal discussions from IBC2023 in our Featured Sessions, starting with "Innovations in cloud storage and production" for a deep dive into how managing cloud storage and production can unlock opportunities for smaller independent studios while limiting the industry’s carbon footprint. 

Follow this with "Edit in the cloud: Shape your facility of the future" where experts explore some of the patterns and anti-patterns for post-production in the cloud and share practical tips about what they have learned on their journey to the cloud.

Innovations in cloud storage and production:


Shape your facility of the future: