One of the key topics for IBC2024, Cloud Technology, spotlighted cloud computing's transformative role in the media and broadcasting industry.
Discover how cloud technology is essential for operational and creative innovations, with our programme highlighting its influence on media production, storage, and distribution.
Featuring seminars and presentations from leading experts, IBC2024 showcased advanced cloud solutions and strategies to enhance workflow, content delivery, and collaboration.
Gain comprehensive insights into cloud technology's capacity to revolutionize the media landscape at IBC2025.
IBC2024 Cloud Content Highlights
In our Cloud Technology segment, discussions pivoted around pivotal themes such as cloud security enhancements, scalable infrastructure models, the integration of artificial intelligence for process optimisation, and green computing practices.
This vital topic did not only thread through our wider conversations but was also stand out in specialised sessions, providing a thorough exploration of their importance in the realm of cloud computing.
Content Everywhere Cloud Highlights
A unique feature of the IBC show is the Content Everywhere programme: a free-to-attend programme of panel discussions and product demonstrations devised to help IBC visitors explore different aspects of the delivery and consumption of content, covering everything from Cloud Services, Advertising Tech, App Development, CDNs, Cyber Security, IPTV to Multi-Platform Delivery, OTT equipment & services, Personalisation and Streaming.
Themes such as cloud, monetisation, artificial intelligence, and sustainability were recurring themes throughout the IBC2024 programme, addressing each in dedicated panels.
2024 Cloud Accelerator Projects
IP Networks: Finding the Needle in the Haystack gathered data from across the industry to establish current obstacles within this field. Utilising the data gathered, test and implementation of solutions incorporating IS-13 and dynamic routing for orchestrated infrastructure then took place.
Evolution of the Control Room - Leveraging XR, Voice, AI & HTML-Based Graphics Solutions combined two original Accelerator Challenges into a transformative overarching project exploring the evolution of live production workflows – with two key streams of development.
Connecting Live Performances of the Future with ULL-AVLM (Ultra-Low Latency Audio, Video, Light and Media Data) aimed to recreate the experience of a live performance in multiple locations and bring together remote performers into a seamless and immersive live experience.
Design Your Weapons in the Fight Against Disinformation aimed to develop an industry-wide understanding on the challenges and abuses being faced today by all media outlets in identifying disinformation and helping audiences identify trustworthy news and information.
Artificial Intelligence
Explore how AI is revolutionising broadcasting, from automating tasks to enhancing viewer experiences. This segment covered AI's role in content personalisation, creation, and efficiency improvements, showcasing its transformative impact on the industry.
OTT & Streaming
OTT and streaming services have transformed media consumption, offering content anywhere, anytime. This section highlighted trends, challenges, and strategies for success in content licensing, distribution, and delivering seamless streaming experiences.
Connected Technology
Uncover how interconnected technologies like IoT, 5G, and smart devices are creating a unified media ecosystem. This topic explored the potential for new content consumption forms and interactive audience experiences, redefining traditional broadcasting.
Adtech
Discover the latest in advertising technology, focusing on targeted advertising, real-time bidding, and analytics. Learn how Adtech connects advertisers with audiences more effectively, enhancing engagement and revenue in the digital landscape.
All IBC2024 content is available to watch on demand on IBC365.