Discover the latest in advertising technology, focusing on targeted advertising, real-time bidding, and analytics.
Learn how Adtech connects advertisers with audiences more effectively, enhancing engagement and revenue in the digital landscape.
Featuring seminars and presentations from leading experts, we'll dive into the latest innovations in the industry, as well as the available monetisation models beyond traditional advertisement and the newest strategies to reach audiences with targeted advertising.
Don't miss this opportunity at IBC2024 to connect with pioneering ideas and technologies, meet industry peers, and explore new horizons. Register now and be at the forefront of media's technological evolution.
IBC2024 Adtech Content Highlights
In our Adtech content, discussions will explore how advertisers are reaching new demographics through personalised shoppable content, the opportunities for AI to deliver targeted ads and ensure a higher ROI, and the strategies streaming platforms are leveraging to promote their product through in-game advertisement.
To keep our attendees, well-informed and actively involved, the timetable for the Adtech segment will be readily available via the IBC App.
Content Everywhere Adtech Highlights
A unique feature of the IBC show is the Content Everywhere programme: a free-to-attend programme of panel discussions and product demonstrations devised to help IBC visitors explore different aspects of the delivery and consumption of content, covering everything from Advertising Tech, App Development, Cloud Services to Multi-Platform Delivery, OTT equipment & services, Personalisation and Streaming.
Themes such as adtech, monetisation, cloud and sustainability will be recurring themes throughout the programme and each will also be addressed by dedicated panels. The two Content Everywhere Stages plus an exclusive networking area, are designed for exhibitors within the home of emerging technologies.
IBC2024 Core Content Topics
Welcome to the heart of innovation at the International Broadcasting Convention 2024, where the future of broadcasting unfolds. This year, our Content Programme dives deep into the most pivotal and transformative topics shaping the global media and entertainment landscape. Explore the cutting-edge advancements and critical insights across six primary areas:
Artificial Intelligence
Explore how AI is revolutionising broadcasting, from automating tasks to enhancing viewer experiences. This segment will cover AI's role in content personalisation, creation, and efficiency improvements, showcasing its transformative impact on the industry.
OTT & Streaming
OTT and streaming services have transformed media consumption, offering content anywhere, anytime. This section highlights trends, challenges, and strategies for success in content licensing, distribution, and delivering seamless streaming experiences.
Connected Technology
Uncover how interconnected technologies like IoT, 5G, and smart devices are creating a unified media ecosystem. This topic explores the potential for new content consumption forms and interactive audience experiences, redefining traditional broadcasting.
Adtech
Discover the latest in advertising technology, focusing on targeted advertising, real-time bidding, and analytics. Learn how Adtech connects advertisers with audiences more effectively, enhancing engagement and revenue in the digital landscape.
IBC2023 Adtech Highlights
Explore pivotal discussions from IBC2023 in our Featured Sessions, starting with "On the money: How to choose a monetisation model" for a deep dive into how a new service determines the available monetisation options and the key metrics that need to be monitored.
Follow this with "Advances in monetisation technologies" where experts discussed the very latest advances in monetisation technologies, looking at the reality of what it takes for a broadcaster to serve regionalised and personalised content to global audiences encompassing millions of concurrent viewers.
On the money: How to choose a monetisation model:
Advances in monetisation technologies:
All IBC2023 content is available to watch on demand on IBC365.