Discover the latest in advertising technology, focusing on targeted advertising, real-time bidding, and analytics.
Learn how Adtech connects advertisers with audiences more effectively, enhancing engagement and revenue in the digital landscape.
At IBC2024 we delved into the latest innovations in the industry, as well as the available monetisation models beyond traditional advertisement and the newest strategies to reach audiences with targeted advertising.
Don't miss this opportunity to connect with pioneering ideas and technologies, meet industry peers, and explore new horizons by registering your interest for IBC2025.
IBC2024 Adtech Content Highlights
In our Adtech content, discussions explored how advertisers are reaching new demographics through personalised shoppable content, the opportunities for AI to deliver targeted ads and ensure a higher ROI, and the strategies streaming platforms are leveraging to promote their products through in-game advertisement.
Content Everywhere Adtech Highlights
A unique feature of the IBC show is the Content Everywhere programme: a free-to-attend programme of panel discussions and product demonstrations devised to help IBC visitors explore different aspects of the delivery and consumption of content, covering everything from Advertising Tech, App Development, Cloud Services to Multi-Platform Delivery, OTT equipment & services, Personalisation and Streaming.
Themes such as adtech, monetisation, cloud and sustainability were recurring themes throughout the IBC2024 programme, addressing each in dedicated panels.
Artificial Intelligence
Explore how AI is revolutionising broadcasting, from automating tasks to enhancing viewer experiences. This segment covered AI's role in content personalisation, creation, and efficiency improvements, showcasing its transformative impact on the industry.
OTT & Streaming
OTT and streaming services have transformed media consumption, offering content anywhere, anytime. This section highlighted trends, challenges, and strategies for success in content licensing, distribution, and delivering seamless streaming experiences.
Connected Technology
Uncover how interconnected technologies like IoT, 5G, and smart devices are creating a unified media ecosystem. This topic explored the potential for new content consumption forms and interactive audience experiences, redefining traditional broadcasting.
Adtech
Discover the latest in advertising technology, focusing on targeted advertising, real-time bidding, and analytics. Learn how Adtech connects advertisers with audiences more effectively, enhancing engagement and revenue in the digital landscape.
All IBC2024 content is available to watch on demand on IBC365.