Amr El Feki
A distinguished executive with almost three decades of experience in the media industry. Known for his strategic acumen and visionary leadership, El Feki has been instrumental in the growth and development of various media companies, making him a key figure in the Egyptian media industry.
El Feki’s current significant role is his leadership of United Media Services (UMS), where he serves as the CEO. Since joining the Board of Directors in 2018 and rising to being the CEO in 2022, El Feki has been at the forefront of UMS’s evolution into one of the most powerful media conglomerates in Egypt and the Middle East.
UMS is a leading force in the media world, owning over 46 companies across various sectors—visual, audio, print, electronic media, offering comprehensive services in advertising, sports rights, and marketing, and known for its commitment to producing media that reflects societal values.
El Feki directed efforts to modernize UMS, utilizing all topnotch media technologies and trends. By fostering a culture of excellence within the organization, El Feki ensured that UMS continues to set standards for media production in Egypt.
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15-Sep-2024IBC Showcase Theatre (Hall 8, 8.A01)United Media Services, Egypt: Reconfiguring an established media ecosystem by embracing disruptive innovation