Microsoft Programme

Microsoft Content Everywhere Programme

Sponsor of: IBC Content Everywhere Stage 2 (Hall 14, 14.C12)

13 - 15 SEPTEMBER, IBC CONTENT EVERYWHERE STAGE 2


Sponsoring the Content Everywhere Hall 14 Stage (stand 14.C12), Microsoft will be demonstrating how AI has moved beyond hype and is being deployed by the media industry.

Microsoft will host three sessions at 12:15 on Friday and Sunday and 13:30 on Saturday focussed on how AI is a transformational force that is revolutionizing the way people work, collaborate, and innovate in the media. Find Microsoft on stand 14.C12.

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Register for IBC2024

Microsoft Sessions at IBC2024:

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    • IBC Content Everywhere
    IBC Content Everywhere Stage 2 (Hall 14, 14.C12) -
    Join Microsoft as we explore how GenAI and Azure are revolutionizing the creation of digital characters and animated storytellers. This session will demonstrate how studios can streamline previsualiza ...
    • IBC Content Everywhere
    IBC Content Everywhere Stage 2 (Hall 14, 14.C12) -
    Join Microsoft and Partners as they showcase how AI transforms marketing with an innovative project that allows audiences to interact with Digital characters in real-time. This demo will highlight the ...
    • IBC Content Everywhere
    IBC Content Everywhere Stage 2 (Hall 14, 14.C12) -
    Production teams outside major studios have traditionally lacked advanced data science and machine learning to completely capture the full-lifecycle monetization potential of programming brands. Now, ...

13-16 SEPTEMBER, HALL 5 & HALL 14 | FREE-TO-ATTEND


A unique feature of this part of the show is the IBC Content Everywhere programme: a free-to-attend programme of panel discussions and product demonstrations devised to help IBC visitors explore different aspects of the delivery and consumption of content.

Themes such as monetisation, artificial intelligence, the cloud, and sustainability will be recurring themes throughout the programme and each will also be addressed by dedicated panels. In between the panels, a cross-section of Content Everywhere exhibitors will present short demonstrations of new technologies, products and services. Wherever possible, demo sessions will be scheduled close to panels on related topics to help visitors identify those parts of the programme that are most relevant to their interests. 

View IBC Content Everywhere Programme

Additional Content Includes:

IBC Partner Programme

IBC Innovation Stage

IBC Showcase Theatre

IBC Talent Programme

IBC Owner Programme

IBC Conference

★ IBC Conference ★

Content, collaboration and creativity: Navigating a new media landscape

The 2024 IBC Conference will again deliver a captivating and wide ranging programme of sessions, designed to address all of the current challenges in the ever evolving media and broadcast landscape. AI remains front and centre for 2024, along with M&A, news, live sports, FAST, gaming plus much much more.  

The speaker line up is a diverse and wide ranging group of experts who come together to address some of the most pressing and important business challenges and share innovations and ideas that will help to shape the future of the media and broadcast industry.

Scaling up to three days for 2024, the IBC Conference remains your best opportunity to hear the agenda being set for the global media and entertainment industry. 

Find out more here

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