Microsoft Programme

Microsoft Content Everywhere Programme

Sponsor of: IBC Content Everywhere Stage 2 (Hall 14, 14.C12)

13 - 15 SEPTEMBER, IBC CONTENT EVERYWHERE STAGE 2


Sponsoring the Content Everywhere Hall 14 Stage (stand 14.C12), Microsoft demonstrated how AI has moved beyond hype and is being deployed by the media industry.

Microsoft hosted three sessions at 12:15 on Friday and Sunday and 13:30 on Saturday focussed on how AI is a transformational force that is revolutionizing the way people work, collaborate, and innovate in the media. 

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Microsoft Sessions at IBC2024:

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    • IBC Content Everywhere
    IBC Content Everywhere Stage 2 (Hall 14, 14.C12) -
    Join Microsoft as we explore how GenAI and Azure are revolutionizing the creation of digital characters and animated storytellers. This session will demonstrate how studios can streamline previsualiza ...
    • IBC Content Everywhere
    IBC Content Everywhere Stage 2 (Hall 14, 14.C12) -
    Join Microsoft and Partners as they showcase how AI transforms marketing with an innovative project that allows audiences to interact with Digital characters in real-time. This demo will highlight the ...
    • IBC Content Everywhere
    IBC Content Everywhere Stage 2 (Hall 14, 14.C12) -
    Production teams outside major studios have traditionally lacked advanced data science and machine learning to completely capture the full-lifecycle monetization potential of programming brands. Now, ...

13-16 SEPTEMBER, HALL 5 & HALL 14 | FREE-TO-ATTEND


A unique feature of this part of the show is the IBC Content Everywhere programme: a free-to-attend programme of panel discussions and product demonstrations devised to help IBC visitors explore different aspects of the delivery and consumption of content, covering everything from Cloud Services, Advertising Tech, App Development, CDNs, Cyber Security, IPTV to Multi-Platform Delivery, OTT equipment & services, Personalisation and Streaming.

Themes such as cloud, monetisation, artificial intelligence, and sustainability were recurring themes throughout the IBC2024 programme, addressing each in dedicated panels. 

View IBC Content Everywhere Programme

Additional Content Includes:

IBC Partner Programme

IBC Innovation Stage

IBC Showcase Theatre

IBC Talent Programme

IBC Owner Programme

IBC Conference

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