Panel: Transforming Media Production with AI: Insights and Innovations

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Panel: Transforming Media Production with AI: Insights and Innovations

14 Sep 2024
IBC Content Everywhere Stage 2 (Hall 14, 14.C12)
IBC Content Everywhere

Join Microsoft and Partners as they showcase how AI transforms marketing with an innovative project that allows audiences to interact with Digital characters in real-time. This demo will highlight the AI-driven process behind creating interactive, engaging promotional content, featuring live interaction with digital avatars and insights into the underlying technology.

Moderator
Simon Crownshaw, Worldwide Lead for Media and Entertainment - Microsoft
Panelist
Eric Iverson, CTO - United Talent Agency (UTA)
Kevin Towes, Director of Product Management - Adobe