AI-Powered Interactive Marketing: Bringing Characters to Life

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AI-Powered Interactive Marketing: Bringing Characters to Life

13 Sep 2024
IBC Content Everywhere Stage 2 (Hall 14, 14.C12)
IBC Content Everywhere

Join Microsoft as we explore how GenAI and Azure are revolutionizing the creation of digital characters and animated storytellers. This session will demonstrate how studios can streamline previsualization workflows and enhance promotional marketing for animated films. Discover how these AI-driven technologies are broadly applicable across the media industry for bringing characters to life.

Speakers
Andy Beach, CTO of Media & Entertainment, Worldwide - Microsoft
Harry Grinling, President - Support Partners