Production teams outside major studios have traditionally lacked advanced data science and machine learning to completely capture the full-lifecycle monetization potential of programming brands. Now, first-party consented data solutions are emerging alongside machine learning, conversational AI, connected TVs and 2nd-screen broadcast companion apps to create a new opportunity for omni-channel ROI. This panel will examine the changing consumer demand, advancements in data and AI, and the new monetization opportunities for media brand publishers and stewards.