IBC esports Zone


IBC2024 will once again expand its scope of media technology, launching an immersive IBC esports Zone in Hall 8, in partnership with Unlocked to present the latest innovation in esports production and delivery while industry experts explore key trends and opportunities at the intersection of gaming and media.

More information coming soon.

Sponsorship Opportunities for IBC2024 are available, please contact sales@ibc.org for more information.


Esports has grown into a fascinating phenomenon in a billion-dollar industry and there is no question that esports is here to stay. With the rapid growth of esports events, both in scale and production quality, this is good news for the media and broadcast industry. 

To take advantage of the huge opportunities presented by esports, we’ve put together an expertly guided Esports Tutorial. Chapterised into 3 bite-size parts, it’s your one-stop shop for staying ahead of the latest developments in this sector and top up your knowledge.

esports intro 1

Phil Cooke, Esports lecturer at Staffordshire University takes a look back at esports’ humble beginnings, through to the decisive turning point for esports in the 1990’s and its rapid development through the 2000s. 

In this episode you’ll gain a deeper understanding of where we’ve come from, the current esports climate and where we’re going; what is working, what to avoid and who’s watching; how the worlds of esports and traditional sports are colliding.

Speaker: Phil Cooke

esports intro 2

In this episode, you’ll hear from Lecturer in Esports Broadcast Technology, Joshua Wales-Ferguson talk about why creating next-generation environments and experiences on campus is central to the student learning experience, as well as get a behind-the-scenes look from Tom Gill, Technical Services Engineer at Digital Garage into how the facility was designed, what equipment has been installed and what makes this facility cutting edge.

Speakers: Joshua Wales-Ferguson & Tom Gill


esports intro 3

The future of esports seems brighter than ever, with hi-spec technology productions, fandoms and storytelling at its helm.

In this episode, Rhys Williams, Esports Lecturer at Staffordshire University takes a deep dive into which platforms are dominating the esports landscape and where audiences are going to watch esports broadcast events.

Speaker: Rhys Williams


We look forward to welcoming you to  IBC2024, which will take place 13-16 September 2024. Registration is now LIVE! 

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