Kerry Waananen
International Business Development,
Loadout
Kerry has worked in esports & gaming since 2020 across media outlets, agencies & tech startups. He got his first taste of gaming's cultural possibilities while researching Chinese Cell Phone Culture at Sichuan University in 2016. Since then, he's covered the esports industry as a journalist, worked with global brands like Pringles, AB InBev, Logitech G & Carrefour on gaming campaigns and turned official esports and gaming data into stories.
Sessions
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16-Sep-2024IBC esports Zone (Hall 8, 8.AO7)Global Esports Overview
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16-Sep-2024IBC esports Zone (Hall 8, 8.AO7)Cracking the Youth Code: Strategies to Capturing the Attention of the Next Generation