In this session Karina will be looking to help the IBC 2024 audience understand what the difference is between content and creative for esports versus traditional markets.
What are the audience’s and talent expectations, what do we need to pay particular attention to when working in the esports environment. Being extremely fast-paced and digitally native, esports bring a set of opportunities and challenges for both creatives, production, and talent themselves. With most of it being seen real time on the broadcast already, what are the gaps that esports content needs to fill to get the best community sentiment?