GAME ON AT IBC
IBC2023 expanded its scope of media technology, launching an immersive Esports Showcase in partnership with Unlocked to present the latest innovation in esports production and delivery while industry experts explored key trends and opportunities at the intersection of gaming and media.
Sponsorship Opportunities for IBC2024 are available, please contact sales@ibc.org for more information.
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ESPORTS AND GAMING HIGHLIGHTS AT IBC2023
ESPORTS ZONE
POWERED BY UNLOCKED:
This dedicated space of almost 500sqm demonstrated the very latest in esports production workflows and technology via three distinct production set ups, a partner zone and a networking area. The zone provided an interactive, immersive experience, using state-of-the-art racing simulators as the basis of the content generation, and offered the chance to meet esports experts Unlocked and other key players in the sector.
TOURS
IBC2023 also provided a more curated esports experience, with a number of focused Tech Tours of the showfloor.
The Tours took place across the show floor and highlighted the broad range of esports based technology from across the supply chain. Produced by an industry specialist, the tours took attendees on a journey through IBC’s Exhibition Floor to discover the latest tech trends and products enabling the continued phenomenal growth of esports.
Showcase Theatre
Speakers from Omdia, HaZAnimation, Ubisoft and more explored the exciting developments at the intersection of gaming and media and debated what the future might hold.
Session Highlights:
► Today’s top gaming trends with Liam Deane, Principal Analyst for Gaming Tech, Omdia.
► From Gaming to On-screen: The hiccups and highlights - Fireside chat with Helene Juguet, Managing Director, Ubisoft Film & Television Paris.
► How Unreal Engine technology is enabling filmmakers and game developers to blur the lines between gaming and film tec, HaZ Dulull, Producer at HaZAnimation.
► Opportunities for in-game advertising and how the industry’s key players are leveraging streaming services to reach gamers and promote their products, and how advertisers, brands and publishers are partnering with streamers and content creators to reach new demographics. Omdia’s Liam Deane moderated the discussion, which also featured Funs Jacobs, Senior Director of Innovation, Media Monks.
We look forward to welcoming you to IBC2024, which will take place 13-16 September 2024.
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If you are a company wishing to exhibit at IBC2024, please contact us via the form below. Why Exhibit
