The Challenge:
Project Challenge Proposed by: BBC, Paramount
Supported by Champions: BBC, EBU, TV2, Paramount Global, ITN, Transmixr, Media City Bergen, YLE, Channel 4, Associated Press, ETC (Entertainment Technology Centre), CBC
Participants: 2G Digital, Open Origins, Eluvio, Videntifier, Hand Identity, Nagra
A project proposed by Champions BBC and Paramount Global/ CBS News. The goals of this Accelerator Challenge are to develop an industry -wide understanding on the challenges faced today by all media outlets in identifying disinformation, helping audiences identify trustworthy news, information and images and the lengths that news organisations go to, to verify and authenticate sources and trace the provenance of news stories.
This Challenge aims to build support around how media companies can work together to address the issues and the question of communicating this work to new audiences. Through the resources of the BBC, CBS/Paramount and an all-star cast of Co-Champions, the team will look to establish an initial premise on the most effective interventions and how news organisations can collaborate on making them work and understood along with some best practice guidelines on ways working together. The project will complement the work of key industry initiatives of late – such as C2PA and Project Origin – to explore real world, practical efforts to benchmark truly global collaborative efforts and the value of sharing insights around best practice.
The POC Objectives:
The news information ecosystem is being detrimentally affected by the rise of disinformation and an increase in synthetic or generated content (often both things at once).
As an industry news organisations need to work together to find solutions, the project team is exploring what some of these solutions might be, with threats that are particularly heightened in a year of major global elections.
The areas explored within the project include:
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Closer industry collaboration and information sharing
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Deepfake or anomaly detection tools and processes
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The use of media provenance signals.
The team will look to establish an initial premise on the most effective interventions and how news organisations can collaborate in identifying disinformation and authenticate reality to help audiences identify trustworthy news and information.
Watch the Design Your Weapons in the Fight Against Disinformation Challenge Pitch:
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