The Challenge:
Proposed by Champions: BBC, ITN, Media Cluster Norway
This project aims to develop open-source tools that enable organizations to integrate Content Credentials (C2PA) into their workflows, allowing them to sign and verify media provenance. As interest in authenticating digital content grows, broadcasters and news organizations require practical solutions to assert source integrity and publisher credibility. However, implementing Content Credentials remains complex, creating barriers to adoption. This project seeks to lower the entry threshold, making it easier for organizations to embed provenance metadata at the point of publication and verify credentials on digital platforms.
The initiative will create an open source ‘stamping’ tool that links to a company’s authorization certificate, inserting C2PA metadata into content at the time of publishing. Additionally, a complementary open-source plug-in will be developed to decode and verify these credentials, ensuring compliance with C2PA standards. By providing these tools, the project enables media organizations to assert content authenticity, helping to combat misinformation and reinforce trust in digital media.
This work builds upon the "Designing Your Weapons in the Fight Against Disinformation" initiative, which mapped the landscape of digital misinformation. The current phase focuses on practical implementation, ensuring that organizations can start integrating authentication measures in real-world workflows. By fostering an open and standardized approach, the project supports the broader media ecosystem in adopting content provenance solutions that enhance transparency and trustworthiness.