The Challenge:
Champions: BBC, IET, ITV, EBU, BT Media & Broadcast, Channel 4, Bouygues Telecom
Participants: Humans not robots, Quanteec, Accedo, Bitmovin
Building on the exploratory work of ECOFLOW I, this next phase supports efforts across the media industry to better understand and reduce the environmental impact of digital content distribution. This is a highly collaborative project with participation from across the industry. The partners involved include Accedo, Bouygues Telecom, Bitmovin, BT, Channel 4, EBU, Greening of Streaming, Humans Not Robots, IET, ITV and Quanteec.
ECOFLOW II aims to establish standardised methods for measuring streaming's energy consumption, and identify energy-saving opportunities throughout the technology supply chain. continuing the development of data-driven methods, tools, and insights to help inform more sustainable technology decisions. The project focuses on the IP distribution network, from origin server to receiving device.
The goal is to create a transparent data framework to measure energy use across the media distribution chain, alongside developing scenario-based models to explore how different configurations impact energy use. It also aims to test real-world technologies to reduce energy consumption, gather data on their effectiveness, and share findings with the industry through public demos and forums.
Taken together, these activities represent one step in a much broader, ongoing journey toward more sustainable streaming. ECOFLOW doesn’t promise all the answers, but it aims to help move the conversation forward - grounded in evidence, collaboration, and transparency.
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