2024 Accelerator Project

ECOFLOW: Energy-Conserving Optimization for Future-ready, Low-impact Online Workflows

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The Challenge: 

Project Challenge Proposed by: Humans Not Robots, Accedo

Champions: ITV, BBC, EBU, ITN, Greening of Streaming, RTL

Participants: Humans Not Robots, Accedo, Quanteec, Bitmovin, Cognizant

A project proposed by Humans Not Robots and Accedo, and supported by Champions ITV, RTL, EBU and BBC. This project tackles the environmental impact of media consumption by developing consolidated metrics for energy consumption at major steps of the end-to-end technology supply chain, aligning best-of-breed energy-saving features into a unified user experience.  

This Accelerator Challenge will measure the energy performance of certain key elements of the content supply chain such as CDN, encoding, transcoding and advertising delivery to create a base measurement. With this base as a starting point, Champions will test proposed power saving features to determine the impact within the broader supply chain. It will determine and demonstrate opportunities to make processing, streaming and media consumption more measurable and sustainable. 

The POC Objectives:

  • Demonstrate that the industry, can measure production workloads

  • Explain the current state-of-play for preferred measurement guidance 

  • Provide a consolidated view (i.e. signposting) of what is happening across the industry in relation to bodies, member organisations, ecosystem, sustainability initiatives and aspirations. 

  • A map or state of the union of where the industry “is” in relation to sustainability and highlight the challenges of understanding what sustainability means to the industry 

  • Enable broadcasters to quickly implement, test, use and compare energy saving features.  

  • Evaluate the impact of features on user behaviour, and the likelihood for users to use features to make energy saving choices. 

Watch ECOFLOW: Energy-Conserving Optimization for Future-ready, Low-impact Online Workflows Challenge Pitch:

 

Champions:

Participants:

Watch the Project Session LIVE at IBC2024

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