The Challenge:
Project Challenge Proposed by: Humans Not Robots, Accedo
Supported by Champions: ITV, BBC, EBU, Greening of Streaming, RTL, IET, Fraunhofer
Participants: Humans Not Robots, Accedo, Quanteec, Bitmovin, Cognizant, DIMPACT
A project proposed by Humans Not Robots and Accedo, and supported by Champions ITV, RTL, EBU and BBC. This project tackled the environmental impact of media consumption by developing consolidated metrics for energy consumption at major steps of the end-to-end technology supply chain, aligning best-of-breed energy-saving features into a unified user experience.
This Accelerator Challenge measured the energy performance of certain key elements of the content supply chain such as CDN, encoding, transcoding and advertising delivery to create a base measurement. With this base as a starting point, Champions tested proposed power-saving features to determine the impact within the broader supply chain. It determined and demonstrated opportunities to make processing, streaming and media consumption more measurable and sustainable.
Find out more about our methodologies, results, insights, and exclusive articles about energy consumption in the streaming supply chain:
The POC Objectives:
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Demonstrate that the industry, can measure production workloads
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Explain the current state-of-play for preferred measurement guidance
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Provide a consolidated view (i.e. signposting) of what is happening across the industry in relation to bodies, member organisations, ecosystem, sustainability initiatives and aspirations.
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A map or state of the union of where the industry “is” in relation to sustainability and highlight the challenges of understanding what sustainability means to the industry
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Enable broadcasters to quickly implement, test, use and compare energy saving features.
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Evaluate the impact of features on user behaviour, and the likelihood for users to use features to make energy saving choices.
The POC Results:
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To understand the full environmental impact of streaming, we need full participation from all the contributors, end-to-end.
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We should consider how to include both an attributional and a consequential approach to data collection and analysis.
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Shifting focus to energy measurements, data insight and impact of Content Delivery Networks and Cloud Services.
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Realisation that we only scratched the surface of the overall scope, and an early conclusion that we need to continue the work beyond IBC.
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