IBC2025: Innovate, Connect, Collaborate

IBC2025, taking place 12-15 September 2025 at the RAI, Amsterdam, is the global platform where the future of Media and Entertainment is imagined – and made real.

Ready to take on a challenge? Visit IBC2025 Future Tech, located in Hall 14, where tomorrow’s technology vision and innovation meet real-world applications.

Experience hands-on tech creativity at the intersection of broadcast, monetisation and AI at the IBC x Google Cloud Hackfest, a free-to-attend event on 13-14 September.

Join us for FREE at IBC2025 now and dive into a high-energy, hands-on environment where developers, engineers, and innovators team up to solve industry challenges.

Grab your FREE visitor pass here

IBC Future Tech is the place to:

🏎️ Race to the future with the IBC x Google Cloud Hackfest: Experience real content from Formula E for you to develop real-life sports use cases.

💡Explore the ideas shaping the future of M&E: From AI to cloud, get hands-on with cutting-edge products and services from high-profile exhibitors.

🤝Network with the industry’s innovators and disruptors: Join lightning talk sessions throughout the day.

Join us at IBC2025 for FREE

Why visit IBC Future Tech?

Step into Special Features & Interactive Zones

Engage with immersive showcases and live demos spotlighting breakthroughs in areas like AI, cloud workflows and sustainable innovation. These zones are built to inform, inspire, and interact.  

Experience the IBC x Google Cloud Hackfest 

Dive into a high-energy, hands-on environment where developers, engineers, and creatives team up to solve real-world industry challenges. It’s collaboration at its most innovative—live and unscripted. 

Be Inspired at the Future Tech Stage

On the dedicated Future Tech Stage, visitors will be inspired by thought leaders, discover real-world solutions through demonstrations, including the IBC Accelerator POCs – previewing practical technologies set to transform content creation, distribution, and consumption.

Witness Innovation in Action with the IBC Accelerators 

This is the beating heart of Future Tech. The IBC Accelerator Innovation Programme returns with hands-on demos of nine groundbreaking Proof of Concept (PoC) projects that are solving some of the industry’s toughest practical challenges.

Explore the Exhibitor Zones

Meet the companies pushing the boundaries of what’s possible in media tech. Experience a carefully curated mix of global technology leaders and agile startups, all bringing cutting-edge tools, products and services to the Future Tech area of the IBC show floor. Exhibiting companies include Google, Microsoft, AWS, Huawei, Tata Communications, and a host of breakthrough start-ups.

Relax & Connect in the Networking Lounge 

The Networking Lounge is the social engine of Future Tech, driving new relationships, shared ideas, and business breakthroughs. From stand-up breakfasts and informal lunches to happy hours, curated meetups, and evening DJ sets, this buzzing hub offers a relaxed yet focused space for media and tech professionals to mingle, collaborate, and do business. 

Industry leaders at IBC2025

★ Your Visitor Pass Benefits:

Ideal for content and media tech professionals who want to discover the latest technologies:

  • Access to over 1,250 exhibiting companies in 14 halls
  • Access to show floor theatres, including the Showcase Theatre, Future Tech Stages and Content Everywhere Stages
  • Access to the IBC Talent Programme
  • Access to the IBC Partner Programme
  • Access to Future Tech, taking place in Hall 14
  • Free travel pass for all days of IBC2025

Grab your IBC2025 FREE pass 

Where?

The IBC2025 Show is held in Amsterdam from 12-15 September 2025 at the RAI, Amsterdam.

IBC's location is ideally suited to cater for attendees safely. Getting around is made simple by the excellent public transport network, thousands of taxis, and the city-wide cycle paths. There are over 500 hotels across the city with many located within walking distance of the RAI Amsterdam convention centre. 

Ideal for content and media tech professionals who want to discover the latest technologies, the FREE Visitor Pass will provide you with access to the entire exhibition, outdoor exhibits and show floor.

Register now