Google Programme

Google explore Streaming Ecosystem Trends & Activations

13 SEPTEMBER FRIDAY, 13:00 - 13:45, SHOWCASE THEATRE

As viewers continue to stream to be entertained and informed, the technologies used to deliver and monetise streaming content continue to evolve.

Come learn how Google Ad Manager is partnering with the streaming supply chain to bring interoperability, and innovation for media companies.

Session by: google logo

Google Sessions at IBC2024

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IBC Showcase

- IBC Showcase
IBC Showcase Theatre (Hall 8, 8.A01) 13:00 - 13:45
Streaming Ecosystem Trends & Activations with Google Ad Manager

As viewers continue to stream to be entertained and informed, the technologies used to deliver and monetise streaming content continue to evolve. Come learn how Google Ad Manager is partnering with th ...

Liz Ferguson, Strategic Partner Lead, Broadcast and Audio - Google Ad Manager EMEA

Speakers

Inderpreet Sandhu, Head of CTV Ads Platform & Ecosystems - Media, Entertainment, Telco & FAST - Google Ad Manager Americas

Jatin Dev, Strategic Partner Lead, Media & Entertainment - Google Ad Manager EMEA

IBC Showcase Theatre

The ever-popular IBC Showcase Theatre covers the breadth and depth of the latest thinking and solutions in media and entertainment. Located in Hall 8, the IBC2024 Showcase Theatre offered free-to-attend sessions covering strategic content from rapid growth market sectors.

Companies presenting at the Showcase Theatre included AWS, Zixi, One Diversified, RTS, Tata Communications, Evergent, and Mediakind.

More About the Showcase Theatre