Name of Project: The Hundred Avatars
Recipient: Sky Sports
With: Dimension Studios Arcade
Project summary: The Hundred was launched in 2021, designed to bring a new audience to cricket. To help explain the game to this new young audience, Sky Sports created a set of hyper-real digital versions of the top players – men and women – creating gaming-style avatars to showcase the specific batting, bowling and fielding techniques and skills. The result was fun, informative and engaging.