IBC2024: The World's Leading Content & Technology Event

Are you ready to join the biggest gathering of media, entertainment and technology professionals?

IBC is the world's leading content and technology event and your opportunity to connect with over 43,000 broadcasters, content owners, rights holders and service providers from 170+ countries in Amsterdam.

Energising the market, enabling content everywhere, and exploring new trends, IBC brings together the creative, technology and business communities to collaborate, learn and unlock new opportunities.

Register for IBC2024 today to experience the future of media, entertainment and technology first-hand. Don't miss out on this must-attend event.

Register for IBC2024


Delivering innovation and connecting communities, IBC2024 is held in Amsterdam from 13 - 16 September 2024 at the RAI, Amsterdam.

IBC's location is ideally suited to cater for visitors and exhibitors safely. Getting around is made simple by the excellent public transport network, thousands of taxis, and the city-wide cycle paths. There are over 500 hotels across the city with many located within walking distance of the RAI Amsterdam convention centre. 

Register for IBC2024

Why attend?

Discover game-changing innovations

Explore up-close the ground-breaking products and services transforming the media business – from world-leading brands to fast-growing start-ups.

Be part of the global media community

IBC is the annual event where everyone who’s anyone in media and entertainment converges to learn, connect and do business. The show brings together tens of thousands of exhibitors, visitors, and speakers from more than 170 countries.

Explore bold new business models

IBC enables industry players to glean first-hand how to futureproof their organisations and harness emerging opportunities as markets shift, media ecosystems become increasingly complex, and new monetisation approaches become necessary.

Be part of the evolution of media

Learn how the industry is becoming more diverse, inclusive, and sustainable – and join the conversation on tapping the next generation of talent. IBC sees media voices come together across presentations, panels and workshops to delve into how the workplace is changing.

Network with decision-makers

IBC offers a great opportunity to meet and start real business conversations with industry movers and shakers – whether on the stand, in the beach bar, or at one of the show’s many social or professional events.

Witness innovations coming to life at IBC

IBC’s Accelerator Zone provides a window into the leading-edge projects aimed at solving pressing challenges the M&E community faces today. Experience first-hand the live demonstrations from IBC Accelerator project teams. See how tech vendors are collaborating with broadcasters and studios to drive real-world innovation.

Who attends?


Job Roles:

C-suite, VP, EVP, Director                  & Above                              31%

Manager / Head of Dept    27%

Pro Engineer / Developer  17%

Entepreneur / Freelance    11%

Student / Intern                   5%

Executive / Assistant           5%

Editor / Publisher / Journalist / Writer / Photographer         4%


Attendees from over 170 countries. 

Global audience broken down by region:

Western Europe               71.4%

North America                  8.4%

Asia                                   8.3%

Eastern Europe                 6.5%

Africa & Middle East         4.1%

South America                   1.4%


Software supplier / Cloud    services                                          14.0%

Hardware supplier          13.2%

Broadcaster                     12.7%

Other                              10.9%

Production                      10.1%

Systems integrator          5.7%

Media distribution           4.8%

OTT Platform                   4.7%

Post Production               4.6%

Telecoms                          3.6%

Cinema                             3.6%


Consultancy / Analytics /    Research                            3.1%

Equipment hire / reseller  2.8%

Advertising                        1.6%

Government                       1.4%

Immersive technologies    1.4%

esports / Gaming               0.5%

IoT                                      0.5%

Financial services               0.4%

Voice                                  0.3%

Mobile                                0.3%

Leading exhibitors at IBC2024

Leading visitors at IBC2024