Cloud Localization Blueprint

Cloud Localization Blueprint - A first-of-its-kind project that brought together key supply chain software companies to create a definitive blueprint for distributing/ localizing entertainment content globally.

Champions: Warner Bros. Discovery, The Pokemon Company International, ITV

Participants: Fabric, Rightsline, Iyuno-SDI, SDVI, AWS, Vidispine, Codemill, EIDR, LMT

CLICK HERE for a selection of this project’s POC Assets & Results. The team presented their final project showcase & POC Results on IBC2022's Innovation Stage, which you can see in full in here.

The Challenge Objective:

Many entertainment customers need to localize Movies & TV Shows into regional versions to better connect with local audiences. As streaming platforms compete for an ever-expanding global audience, the pressure and demand on localization services has increased exponentially.

Rapid and cost-effective localization is key to entertainment companies delivering their marquee content to new markets, and also bringing international content to the established English-language marketplace. However, in many cases, the localization process is neither ‘rapid’, nor ‘cost-effective’, with prohibitive costs being a major factor in keeping content trapped behind language barriers. Removing process bottlenecks and reducing costs through cloud rationalization can deliver substantial benefits in terms of increasing audience share and enabling the democratization of premium content to untapped audiences around the world.

The Aim of the POC:

The key desired outcomes of the project were threefold:

To formally design & document a comprehensive blueprint that outlined best practices and key considerations for building a cloud-based media supply chain for the localization of entertainment content.
To improve visibility and tracking for localization activities undertaken by content owners and licensees enabling faster time to market and auditable contractual transactions.
To showcase the opportunity for a rapid deployment of an interconnected media & entertainment supply chain using best in class vendors & partners.

The Innovation:

This white paper provided a blueprint that outlined best practices and key considerations for building a cloud-based media supply chain for the localization of entertainment content. The contents of this blueprint comprised of:

a reference architecture describing the best practices for interconnecting component solutions & partners through the AWS cloud;
a process flow illustrating all the required steps involved in preparing content for international presentation, and;
a detailed narration of the key considerations, recommended standards and best practices throughout the content localization supply chain.