Champions: WarnerBros.Discovery, The Pokemon Company International, ITV
Participants: Fabric, Vidispine, AWS, EIDR, Rightsline, SDVI, Iyuno-SDI, LMT, Codemill
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A project to create a definitive cloud localization blueprint that outlines the best practices and key considerations for building a cloud-based media supply chain for the localization of entertainment content.
See below for more information of the project challenge, aims and innovation.
Many entertainment customers need to localize Movies & TV Shows into regional versions to better connect with local audiences. As streaming platforms compete for an ever-expanding global audience, the pressure and demand on localization services has increased exponentially.
Rapid and cost-effective localization is key to entertainment companies delivering their marquee content to new markets, and also bringing international content to the established English-language marketplace. However, in many cases, the localization process is neither ‘rapid’, nor ‘cost-effective’, with prohibitive costs being a major factor in keeping content trapped behind language barriers. It’s clear that substantial benefits will reward whoever can remove the process bottlenecks and reduce costs through cloud-based rationalization - in terms of audience share - and the democratization of premium content to untapped audiences around the world.
The key desired outcomes of the project are threefold:
This white paper will provide a blueprint that outlines best practices and key considerations for building a cloud-based media supply chain for the localization of entertainment content. The contents of this blueprint will comprise of;