In this session, we will reflect on the key trends in MediaTech identified by IABM research with a panel of executives from the supply-side of the business.  In 2022, the outbreak of conflict has triggered some trends reminiscent of the past, including scarcity, inflation, and a reckoning for digital business models such as streaming. However, there are many reasons to believe that the future for the industry will be different from the past, as COVID-19 has reshaped the sector irreversibly towards digital.

The panel will focus on the strategies adopted by MediaTech businesses to navigate through disruption and plan for an uncertain post-pandemic world. We’ll talk about a diverse range of topics ranging from scarcity to streaming maturity to make sense of the change happening in MediaTech.

Media companies are recognizing that they must evolve to optimize acquisition, retention, and engagement of global direct-to-consumer audiences. Google Cloud is uniquely invested and positioned to empower media and entertainment providers with the products and solutions they need to not only undergo, but thrive, in the direct-to-consumer transformation. In the fireside chat portion of this session, hear from Robert Gelick, Chief Product Officer at Paramount, a key customer engaging in a long term transformational partnership with Google Cloud.

Learn how KPN supercharged innovation while navigating their journey to becoming a cloud-first organization. Leveraging Accenture Video Solution (AVS), KPN has re-invented their TV operating model and reduced the time required to make new ideas a reality for their audience, while continuing to optimize core efficiencies. 

In this session, Just Hut, Director, Media Experience Lead, KPN and Gino Galassi, Managing Director, Accenture Products & Platforms, will examine how KPN structured their phase-by-phase digital transformation. Explore how KPN monetized their cloud investment, activated revenue relevance of their 5G and Fiber infrastructure improvements, and revolutionized their operations as a cloud- and platform-based organization.