Exhibitor Marketing Toolkit

Get the most out of IBC

Promote your participation to maximise the traffic to your stand and get the most out of IBC. Use the resources in this Exhibitor Marketing Toolkit to get your marketing campaign off the ground.

Personalisation - Throughout these resources, you will find places to enter you unique stand number and promote your customer code. This code allows visitors to get a free pass to attend IBC at any date, which will allow them to come to your stand. You can find your customer code when you login to your ezone. If you need help finding this, please contact the Events Team at events@ibc.org.

Social Media - Join the conversation on social media by using the official hashtag #IBC2020 and mentioning @IBCShow on twitter.

Sponsorship & Branding Opportunities - There are also many sponsorship and promotional opportunities still available to further enhance your brand both pre-event and onsite. If you would like to find out more information about these paid opportunities, please contact sales@ibc.org

By working together, we can help you reach your IBC goals. Is there something you could use that’s not here? Contact us at marketing@ibc.org.

Press Info

Make use of IBC press and contact the IBC Daily reporters, distribute your press release via business wire, host a press event and get a list of the currently registered press.

Press Info

Exhibitor ROI Guide

Use this pre-show ROI guide to walk you through all of the ways in which you can maximise your investment.

Find Out More

Email Signature

Add a banner or text to your email signature to share your unique exhibitor code and let everyone know your company will be exhibiting at IBC.


Web Banners

Use web banners on your website, blog, newsletters or emails to promote your presence at IBC.


Print Ad Graphics

Add these to your print materials to invite people to stop by your IBC stand. Edit them to add your unique stand number and customer code.


Email Template

The best way to build on-site excitement is to send an invitation to potential customers inviting them to your stand with any latest show news.

Download    html example 

Social Media

Use these customisable images to promote your presence at IBC on social media.


IBC Logos

Use the IBC logo on your website, social media and print items to let others know your company will be exhibiting at IBC.


Event Description

This is information to be used on your website, emails, blogs, newsletters.


IBC2018 Show Images

Use these photos from last years show to promote your presence on social media. 

View Images

Donation Room

This year IBC will have a donation programme for exhibitors immediately after the show. 

From two hours before breakdown of the exhibition on Tuesday the 17th September and throughout breakdown exhibitors will be able to donate unwanted items to the donation room which will be passed onto a series of good causes across the Netherlands.

Anything from unwanted food, furniture, stand decorations, office supplies will be sorted by the donation team and redistributed to worthy charities.