IBC2022 | BACK AT THE RAI AMSTERDAM

9-12 SEPTEMBER 2022

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IBC Content Agenda

IBC Content Agenda

IBC2022 is set to be the catalyst that brings the content and technology community back together to unlock business opportunities, fuel learning and celebrate innovation. The 4-day content agenda is open for delegates and visitors offering insight, education and learnings across a variety of programmes and theatres.

The IBC Conference will provide delegates with mission-critical insights on some of the biggest business issues faced by our market today. Attendees can also enjoy the wide-ranging free-to-attend content available on the Changemaker Programme and across the show floor theatres; Innovation Stage, Showcase Theatre and Content Everywhere Stage, giving every visitor access to knowledge-sharing.

 Register for a Visitor Pass  Register for a Conference Pass

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IBC CONFERENCE
Conference Pass Holders
Forum


MC: Ms Sasha Twinning

  1. IBC CONFERENCE
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    Presentation of the 2022 IABM State of the Industry Report.
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    More information to follow. 
  3. IBC CONFERENCE
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    Deep Bagchee will outline ITV’s plans to supercharge streaming, explaining how significant content investment, a redesigned product and live and FAST channels are coming together to create an enhanced destination to discover content for the UK's biggest commercial broadcaster.
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    Linear is here to stay, but streaming will continue to dominate growth markets. How will linear and non-linear services co-exist in the future as cloud workflows takeover, and ad-funded models are bac ...
  5. IBC CONFERENCE
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    In partnership with the EBU, this session is a technical masterclass from the architects of Public Service Media and Eurovision. 
  6. IBC CONFERENCE
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    The rapid progress in machine learning and artificial intelligence has the potential to disrupt many aspects of the traditional filmmaking process both for live action and for animation productions. A ...
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    Google has shown bold climate leadership with a firm commitment to decarbonisation internally, within its supply chain and driving the adoption of better practices to meet global netzero ambitions. Wh ...
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    The media industry is facing drastic changes with more competition than ever. Signs of subscription fatigue abound and established leaders come up with brand new, content strategy and audience insight ...
IBC CONFERENCE
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E102
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    Whether it is in production, transmission or in personal viewing, media companies are employing technological advances to reduce their consumption of energy as they strive to meet their zero-carbon ta ...
  2. IBC CONFERENCE
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    E102
    There's a lot of talk throughout the Media industry about moving workflows to the cloud. But what is real, and what is imagined? The good news is that more media workloads are becoming possible using ...
  3. IBC CONFERENCE
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    E102
    5G media streaming is a sophisticated infrastructure designed to robustly support the increasing consumption of high-quality video from content providers.  To aid understanding and adoption of its cap ...
  4. IBC CONFERENCE
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    E102
    Virtual Production tools are maturing from specialty use cases to practical implementation in broadcast and scripted production pipelines. Join members of the SMPTE Rapid Industry Solutions On Set Vir ...
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    The breadth and diversity of sport and venue covered by the Olympics considerably magnifies the production challenge.  So, to add the complexity of immersivity is impressive.  In this two-paper sessio ...
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    E102
    Among today’s diverse media technologies, social applications play a large role, providing new means for people to communicate and to share opinions and experiences with others.  In this session we ex ...
Showcase Theatre
Free to Attend Sessions
Hall 12
  1. Showcase Theatre
    Free to Attend Sessions
    Hall 12
    Zixi CEO Gordon Brooks will moderate a panel with representatives from customers such as Paramount and NEP for a discussion on how Zixi innovation has solved specific problems of live event management ...
  2. Showcase Theatre
    Free to Attend Sessions
    Hall 12
    As Netflix explores an ad-supported tier, the future of streaming appears to be shifting. For traditional broadcasters like UKTV, this also presents new opportunities with ad-supported business and su ...
  3. Showcase Theatre
    Free to Attend Sessions
    Hall 12

    Media companies are recognizing that they must evolve to optimize acquisition, retention, and engagement of global direct-to-consumer audiences. Google Cloud is uniquely invested and positioned to empower media and entertainment providers with the products and solutions they need to not only undergo, but thrive, in the direct-to-consumer transformation. Hear from customer(s) engaging in long term transformational partnerships with Google Cloud.

  4. Showcase Theatre
    Free to Attend Sessions
    Hall 12
    Accenture thought leaders, clients and partners will explore technologies shaping the future of media and digital video, data-driven ad strategies, cloud- and AI-powered business models and creativity ...
  5. Showcase Theatre
    Free to Attend Sessions
    Hall 12
    Accenture thought leaders, clients and partners will explore technologies shaping the future of media and digital video, data-driven ad strategies, cloud- and AI-powered business models and creativity ...
  6. Showcase Theatre
    Free to Attend Sessions
    Hall 12
    Join us for a panel discussion with the leaders behind some of the most inspiring media technology transformations. Find out how Globo, Sky, TELUS and KPN have developed new ways of working, different ...
  7. Showcase Theatre
    Free to Attend Sessions
    Hall 12
    Accenture thought leaders, clients and partners will explore technologies shaping the future of media and digital video, data-driven ad strategies, cloud- and AI-powered business models and creativity in the cloud.
Innovation Stage
Free to Attend Sessions
Hall 2
  1. Innovation Stage
    Free to Attend Sessions
    Hall 2
    More information to come. 
  2. Innovation Stage
    Free to Attend Sessions
    Hall 2
    More information to come.
  3. Innovation Stage
    Free to Attend Sessions
    Hall 2
    More information to come. 
  4. Innovation Stage
    Free to Attend Sessions
    Hall 2
    In the heated competition for users, buyers, and ad revenue, the media and entertainment industry is reinventing itself with new delivery and experience platforms. Adtech allows companies to catch up ...
  5. Innovation Stage
    Free to Attend Sessions
    Hall 2
    More information to come. 
  6. Innovation Stage
    Free to Attend Sessions
    Hall 2
     More information to come. 
  7. Innovation Stage
    Free to Attend Sessions
    Hall 2
    The presentation demonstrates how MPEG-5 LCEVC  provides a boost to the tradeoff between compression efficiency and transcoding speed of any other codec. It will cover several codecs including AV1 and ...
Content Everywhere Stage
Free to Attend Sessions
Hall 5
  1. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    Video Streaming is a buoyant industry with consumers having around five subscriptions on average. However, consumers are now starting to scrutinize the value of each service, and playback quality has ...
  2. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
  3. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
  4. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
  5. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    Keywords has now integrated the automated detection of text in images. This year, Mediatree has worked to improve this monitoring solution to meet more client needs. Previously the solution searched a ...
  6. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    The transition from traditional transport methods like satellite and fiber to IP is well underway worldwide. Thanks to innovation from the LTN Network and open protocols like SRT the ability to levera ...
  7. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    Cloud solutions have become increasingly popular in every part of the broadcast workflow giving content creators and broadcasters simpler and more affordable ways to create and distribute video conten ...
  8. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    Grabyo is a SaaS platform that is accessed using a web browser. Grabyo Producer is its cloud-based production control room, multiviewer and audio mixer. Using Producer, production teams can mix live v ...
  9. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    Android TV is making notable inroads among TELCO operators worldwide: it’s currently the operating system of choice for more than 160 TELCO operators. In 2011, nearly 88% of all US households subscrib ...
IBC CONFERENCE
Conference Pass Holders
Forum


MC: Ms Sasha Twinning

  1. IBC CONFERENCE
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    A tour de force on metaverse technology, and the connectivity that is driving the adoption of metaverse. 
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    Just prior to IBC2019, MovieLabs, the technology joint venture of the major Hollywood Studios released The Evolution of Content Creation, a white paper that created broad industry impact, recognition ...
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    More information to come.
  4. IBC CONFERENCE
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    More information to follow.
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    The largest broadcaster in South America is undergoing a mammoth operational transformation, shifting workflows to the cloud and transitioning from broadcasting to media tech firm. Take a look under t ...
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    A how-to of moving streaming to the cloud while serving cable, fibre, mobile and DSL networks using hybrid solutions that support all network types.  
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    C-level executives from global streamers will be challenged to predict the future of streaming and TV in a fast-paced, interactive session of surprise, quick fire questions. Find out what streaming in ...
IBC CONFERENCE
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E102
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    Our first paper describes a system for encoding and synthesizing facial movements, which are then superimposed on either a realistic or chosen “face” (it can also synthesize those movements from audio ...
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    5G, ATSC3.0, OTT/SVOD, LIVE sports, virtual production, smart audience engagement and enhanced business models…the pace of evolution in the past three years was breath-taking. The industry now require ...
  3. IBC CONFERENCE
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    In this three-paper session we will cover both speciality as well as mainstream encoding applications.  V-Nova shares its approach and impressive results to encoding 6 degree-of-freedom point clouds w ...
  4. IBC CONFERENCE
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    The capabilities of artificial intelligence continue to surprise, and nowhere is this more evident than its ability to interpret video imagery and human speech. But can AI also be genuinely creative? ...
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    More information to come. 
  6. IBC CONFERENCE
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    In partnership with Women in Streaming Media, this session takes a view on the industry-wide migration to cloud-based software. As broadcasters are looking to create infrastructure of the future, what ...
Showcase Theatre
Free to Attend Sessions
Hall 12
  1. Showcase Theatre
    Free to Attend Sessions
    Hall 12
    Transform your customer’s journey – join AWS on Saturday, September 10 at the IBC Showcase Theatre to hear from customers and partners about their cloud journey. From broadcast, to sports, to sustaina ...
  2. Showcase Theatre
    Free to Attend Sessions
    Hall 12
    Transform your customer’s journey – join AWS on Saturday, September 10 at the IBC Showcase Theatre to hear from customers and partners about their cloud journey. From broadcast, to sports, to sustaina ...
  3. Showcase Theatre
    Free to Attend Sessions
    Hall 12
    Transform your customer’s journey – join AWS on Saturday, September 10 at the IBC Showcase Theatre to hear from customers and partners about their cloud journey. From broadcast, to sports, to sustaina ...
  4. Showcase Theatre
    Free to Attend Sessions
    Hall 12
    Transform your customer’s journey – join AWS on Saturday, September 10 at the IBC Showcase Theatre to hear from customers and partners about their cloud journey. From broadcast, to sports, to sustaina ...
  5. Showcase Theatre
    Free to Attend Sessions
    Hall 12
    Transform your customer’s journey – join AWS on Saturday, September 10 at the IBC Showcase Theatre to hear from customers and partners about their cloud journey. From broadcast, to sports, to sustaina ...
  6. Showcase Theatre
    Free to Attend Sessions
    Hall 12
    Transform your customer’s journey – join AWS on Saturday, September 10 at the IBC Showcase Theatre to hear from customers and partners about their cloud journey. From broadcast, to sports, to sustaina ...
Innovation Stage
Free to Attend Sessions
Hall 2
  1. Innovation Stage
    Free to Attend Sessions
    Hall 2
    In the TV jungle of overwhelming content abundance, fragmented user experiences, shifting channels of consumption, and ever-changing partnerships, It has become critical to listen keenly and respond f ...
  2. Innovation Stage
    Free to Attend Sessions
    Hall 2
  3. Innovation Stage
    Free to Attend Sessions
    Hall 2
    More information to come.
  4. Innovation Stage
    Free to Attend Sessions
    Hall 2
  5. Innovation Stage
    Free to Attend Sessions
    Hall 2
    The interchange of content delivery configuration metadata, capacity limits, and logs between the various entities in the delivery ecosystem is essential for efficient interoperability. Standardizatio ...
  6. Innovation Stage
    Free to Attend Sessions
    Hall 2
    5G is transforming how we consume and create content across mobile devices. 5G roll-out continues to accelerate around, bridging distances and bringing hyper-rich experiences to the hands of the publi ...
  7. Innovation Stage
    Free to Attend Sessions
    Hall 2
    More information to come.
  8. Innovation Stage
    Free to Attend Sessions
    Hall 2
    As live sports migrates to streaming platforms, dynamic ad insertion is becoming more and more essential to teams, leagues, and distribution platforms for optimized monetization at scale. Equativ has ...
Content Everywhere Stage
Free to Attend Sessions
Hall 5
  1. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    This presentation will showcase the infinite capabilities that System73's Edge Services offer to the Live streaming market. Daniel Perea will explain how OTTs & broadcasters can now live stream conten ...
  2. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
  3. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    In the ever more competitive OTT market, high latency, buffering, and downtime don't just lead to increase customer churn but can result in ruined relationships with viewers for ever. Many OTT provide ...
  4. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    Telefonica's Head of Product Development will showcase how they applied conversion rate optimization through a data-driven approach, improving the Personalized User Experience of their viewers and ide ...
  5. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
  6. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    Want to build your own youtube-like video & live streaming site? In this demo, we will show you how. We will showcase the main features of LiveAPI, as well as how to implement the APIs and launch your ...
  7. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    Coming from the company that arguably created the video streaming market, Netflix’s announcement that it was considering the introduction of advertising and clamping down on credentials sharing made h ...
  8. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    The Universal DRM Complete offering fully enables the benefits of the common encrypted origin media format in CMAF with a full complement of global DRM standards support for Microsoft PlayReady, Googl ...
  9. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    Media business want to provide their viewers a variety of video content and the best video streaming experience possible, but video content providers almost always provide their content as large mezza ...
  10. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
  11. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    XR (eXtended Reality, an umbrella term for Virtual Reality, Augmented Reality, and similar technologies) systems have advanced significantly recently: experiencing them today is eye-opening. Mozilla i ...
CHANGEMAKERS
Free to Attend Sessions
Forum
  1. CHANGEMAKERS
    Free to Attend Sessions
    Forum
    RISE: Strive to Rise
    Strive to Rise is a new formal recognition programme designed by Rise for companies working across the media technology industry working towards gender equality. This initiative has been designed to e ...
  2. CHANGEMAKERS
    Free to Attend Sessions
    Forum
    At IBC2019, MovieLabs hosted a panel of its Studio members to publicly launch a bold vision of the industry’s cloud future. That panel discussed how the 10 Principles of the MovieLabs white paper, iss ...
  3. CHANGEMAKERS
    Free to Attend Sessions
    Forum
  4. CHANGEMAKERS
    Free to Attend Sessions
    Forum
    Technology is transforming the art of filmmaking. Virtual reality, algorithmic video editing and drones are just some of the tech advances impacting content creation.   Whilst bleeding edge technology ...
  5. CHANGEMAKERS
    Free to Attend Sessions
    Forum
    #GALSNGEAR: Changing Workflows, Changing Pespectives
    This session focuses on women working at the intersection of technology and creativity, who are also making strides to build a more inclusive industry. Get an exclusive look at behind-the-scenes foota ...
  6. CHANGEMAKERS
    Free to Attend Sessions
    Forum
    Rise is delighted to be hosting a networking event at IBC and share more about its work in championing gender diversity.
CHANGEMAKERS
Free to Attend Sessions
E102
  1. CHANGEMAKERS
    Free to Attend Sessions
    E102
    New opportunities and new audiences on DAB+
    Radio broadcasters are taking advantage of the extra features offered by DAB+ digital radio to bring their audience a richer experience on national, regional and local radio. Metadata allows radio bro ...
  2. CHANGEMAKERS
    Free to Attend Sessions
    E102
    VR, 8K, 4K, 3D, HDR, Codecs, Broadcast and Streaming …. the history of video technology has hits, misses and slow burns but innovation has been a constant. We have seen the rapid move to IP across all ...
  3. CHANGEMAKERS
    Free to Attend Sessions
    E102
    Innovation in audio for television and film has often had a strong lead over video technology. This session looks at the latest movements in audio, the sticking points and how this might change in the ...
  4. CHANGEMAKERS
    Free to Attend Sessions
    E102
    This IEEE BTS hosted session together with the DVB Project will cover the latest development of DVB. Over the last 29 years DVB has created and defined the technical basis for digital broadcast. One o ...
  5. CHANGEMAKERS
    Free to Attend Sessions
    E102
    The Awards programme is central to IBC: it celebrates the innovation, the collaboration and the social responsibility that imbues this industry. In 2022 the winners are announced in a digital-first on ...
Showcase Theatre
Free to Attend Sessions
Hall 12
  1. Showcase Theatre
    Free to Attend Sessions
    Hall 12
    EVS returns to IBC to demonstrate how its latest solutions enable creative and efficient live production and replays, speed up the media creation process, and build robust and flexible media infrastru ...
  2. Showcase Theatre
    Free to Attend Sessions
    Hall 12

    Google is committed to addressing the diversity and, in particular, the gender gap in the media and entertainment industry. Hear from female media executives about their unique experiences leading direct-to-consumer teams, how we can better empower more diverse leadership in media and entertainment, and the actions needed to make the industry more inclusive and equitable for all.

Innovation Stage
Free to Attend Sessions
Hall 2
  1. Innovation Stage
    Free to Attend Sessions
    Hall 2
  2. Innovation Stage
    Free to Attend Sessions
    Hall 2
  3. Innovation Stage
    Free to Attend Sessions
    Hall 2
    More information to come.
  4. Innovation Stage
    Free to Attend Sessions
    Hall 2
    Imagine that if a robot could watch all the video content in the world it would have all the necessary knowledge to make post-processing, editing, and recommendations. AIHunters has created such a rob ...
  5. Innovation Stage
    Free to Attend Sessions
    Hall 2
    More information to come.
  6. Innovation Stage
    Free to Attend Sessions
    Hall 2
    More information to come.
  7. Innovation Stage
    Free to Attend Sessions
    Hall 2
    "The customer is king" – not only when it comes to shopping, but also when it comes to developing innovative digital products. No one can give you better feedback than your customers themselves – why ...
Content Everywhere Stage
Free to Attend Sessions
Hall 5
  1. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    HOMA TV is dedicated to delivering streamlined smart home services and immersive TV watching experiences by offering a smart TV solution that seamlessly integrates all types of TV program sources and ...
  2. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
  3. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    It is increasingly difficult to deliver high quality, immersive live video experiences. Pressure is mounting on both development teams and the bottom line. Join us to learn more about Lumen Mesh Deliv ...
  4. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    Traditionally, when scaling up a media server deployment the options are to either manage your own servers and plan ahead, or to buy expensive cloud capacity for peak moments. Mixing these strategies ...
  5. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
  6. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    The pervasive change in the TV industry undermines broadcasters’ traditional approach to manage contents and rights. It’s now time for a deep transformation in the supporting systems to obtain a uniqu ...
  7. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
  8. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    Amongst others the Australian online news channel TickerNews.co uses the One-Man-Band setup for their online news channel. Ahron Ross (former Sky News presenter) will show and talk about how he and hi ...
  9. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    Trint is an AI-powered SaaS platform that allows users to quickly craft narratives from transcribed audio or video. This presentation will run through a typical workflow that thousands of customers do ...
  10. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    The trend to virtual, remote and distributed production is accelerating. Cloud production is a reality, SaaS tools are on the rise, and the metaverse is on the horizon. New approaches are creating new ...
  11. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    Mobius Labs Video provides a variety of features that allow customers to efficiently add metadata to their video databases, allowing them to make video content searchable and unlocking hidden value. T ...
CHANGEMAKERS
Free to Attend Sessions
Forum
  1. CHANGEMAKERS
    Free to Attend Sessions
    Forum
    Our industry is changing. Skill sets and team dynamics are changing, people are on the move, and we have too many jobs and not enough people to fill them.  During this session we will present the find ...
  2. CHANGEMAKERS
    Free to Attend Sessions
    Forum
    The immersive sector has evolved, twisted and turned at an incredible pace in the past two years during Covid and has been entering into the Metaverse bubble since late 2021. So, what has happened and ...
  3. CHANGEMAKERS
    Free to Attend Sessions
    Forum
    This session will provide real world examples of organizations taking the lead in implementing sustainability action plans.  From content creation to manipulation, and delivery, hear from experts who ...
  4. CHANGEMAKERS
    Free to Attend Sessions
    Forum
    Founded in 2011, albert supports the global Film and TV industry to reduce the environmental impacts of production and to create content that supports a vision for a sustainable future.  Its success h ...
  5. CHANGEMAKERS
    Free to Attend Sessions
    Forum
    More information to come. 
CHANGEMAKERS
Free to Attend Sessions
E102
  1. CHANGEMAKERS
    Free to Attend Sessions
    E102
    The European Digital Cinema Forum (EDCF) is once again hosting its long standing and much anticipated EDCF Global Cinema Seminar at IBC. As cinema recovers from the pandemic closures, change has been ...
  2. CHANGEMAKERS
    Free to Attend Sessions
    E102
    Historically, an ISP managed networked services, then provided the connectivity to the modem in the customer’s premises – the last mile. The expectation then was that the customer would have the techn ...
Innovation Stage
Free to Attend Sessions
Hall 2
  1. Innovation Stage
    Free to Attend Sessions
    Hall 2
  2. Innovation Stage
    Free to Attend Sessions
    Hall 2
  3. Innovation Stage
    Free to Attend Sessions
    Hall 2
    More information to come.
  4. Innovation Stage
    Free to Attend Sessions
    Hall 2
    Technology is changing how we interact and experience sports, esports, and gaming experiences at lightning speed. Richer environments for the users not only enhance their journey but also unlocks a wi ...
  5. Innovation Stage
    Free to Attend Sessions
    Hall 2
    This session will explain how to build and maintain TV Apps in a fragmented Connected TV environment when there are different device manufacturers flooding the market.
Content Everywhere Stage
Free to Attend Sessions
Hall 5
  1. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    Amongst others, the Australian online news channel TickerNews.co uses the One-Man-Band setup for their online news channel. Ahron Ross (former Sky News presenter) will show and talk about how he and h ...
  2. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
  3. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    Mounting concern over the environmental impact of video streaming requires a new approach to encoding as defined by one of MPEG’s latest standards. The presentation takes a deeper look at the benefits ...
  4. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    Game Engines like Unreal Engine, Unity and Roblox are powerful real-time 3d creation tools that have revolutionized how creators deliver cutting-edge content, interactive experiences and immersive vir ...
  5. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
  6. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    Content piracy diverts about 79-80 Billion USD globally and it's increasing exponentially YOY. Why? What are the loopholes? How we can trace leaks, and how we can close the gaps? What preparation and ...
  7. Content Everywhere Stage
    Free to Attend Sessions
    Hall 5
    As streaming complements, and sometimes supplants, broadcast this session will consider the role and relevance of managed services for broadcasters and content owners facing up to the challenge of con ...