9-12 SEPTEMBER 2022

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Content Creation Shortlist


Name of Project: Alter Ego

Recipient: Fox Alternative Entertainment

With: Silver Spoon Animation, lulu & Epic Games

Project summary: Alter Ego is a singing competition with a difference – contestants appear not as themselves but as avatars, live in real time. The singing avatars were composited onto a stage, with real and virtual lighting effects, performing to an audience as well as the judging panel. Each performer chose their own look and wardrobe, with four avatars for each contestant, all capable of being rendered to motion capture as it happened.


Name of Project: Green Planet AR Experience

Recipient: Factory 42

With: BBC Studios, BT, EE, Dimension Studio, Ericsson, Google Cloud Anchors, Nvidia, Unity, Royal Botanical Gardens Kew & Talesmith

Project summary: Green Planet AR was a stunning experience in which those lucky enough to get a ticket were able to explore the world of plants, as seen in the BBC Natural History Unit production, and powered by 5G mobile edge compute. Guided by a 3D hologram of Sir David Attenborough, visitors were in awe of nature, and left with a new resolve for conservation.


Name of Project: Xplorer

Recipient: Dubai Expo 2020

With: Mangopus, Google, Unity Technologies, Amazon Web Services, Virtuos, Dog Studio, Hexagram, Pinscreen, VIM, Terahard, Activated Realities & Source Sound

Project summary: The developers called Xplorer “the world’s largest slice of the metaverse”. It is a digital twin of the whole of the Expo site, which can be enjoyed from any location, as well as enriching the onsite experience for visitors through AR experiences tied to locations.

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