13 SEPTEMBER FRIDAY, 10:30 - 12:30, RAI AMSTERDAM
AI has the potential to revolutionise the media industry, but many organisations struggle to move beyond proof of concepts (POCs) and realise tangible business value. The 'Beyond the hype: how media finds true value in AI today' Roundtable will explore the key challenges media organisations face in deploying AI projects and discuss strategies for overcoming them. We will also delve into effective methods for measuring the business value of AI initiatives, with a particular focus on revenue generation.
This roundtable will provide valuable insights for media organisations looking to successfully deploy AI projects and realise tangible business benefits, particularly in terms of revenue generation.
Throughout the discussion, we will draw on real-world examples of media organisations that have successfully deployed AI projects and achieved measurable business results. These examples will illustrate the potential of AI to transform the media industry and provide practical guidance for attendees.
What to Expect:
Common challenges in transitioning from POC to production in the media industry
Building a data-driven culture in the media industry
Measuring business value in media AI projects, with a focus on revenue generation
Overcoming technical hurdles in media AI
With roundtable moderators Marcin Remarczyk and Imogen Wall, you wouldn't want to miss this opportunity to discuss how media companies can unlock the full potential of AI to drive innovation and growth.
*This roundtable is exclusive and spaces are limited to C-suite leaders in the media, tech, and broadcast sectors.
Roundtable Moderators
Dr Marcin Remarczyk
Head of Media Consulting, EMEA, Cognizant
Imogen Wall
Google Cloud Telco & Media Lead UKI, Google
We look forward to welcoming you to IBC2024, which will take place 13-16 September 2024. Registration is now LIVE!
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