2025 Accelerator Special Incubator Project

Champion: IET, Institute of Cultural and Creative industries (University of Kent), Verizon Business, BFBS (British Forces Broadcasting Service), Channel 4 

Participants: Xansr Media, Tesla Technologies & Software S.L., Spectral Compute Ltd, Monks, AMD/HP, Chyron

Graduated from the success from the 2024 Accelerator “AI Media Production Labs”, IBC’s brand-new Incubator cranks it up a gear with a working POC test bed that will aim to develop personalized highlight reels and real-time sports data tailored to each fan based on their preferences and interactions. By leveraging AI and ML, the system will gather audience insights, whether through conversational input, written preferences, or interactive viewing experiences, to dynamically shape the content they receive. 

For 2025, this year’s iteration will push the boundaries of real-time personalization, refining the experience with enhanced features such as custom overlays, localized content, tailored voice and tone, adjustable latency, contextual updates, and dynamic camera angles. Viewers and fans will have the opportunity to engage with a virtual sports companion, providing a more immersive and interactive way to consume live sports content. 

With an increasing demand for authentic, real-time media experiences, and personalized content, delivery is more important than ever, especially in sports, where fans struggle to keep up with an overwhelming amount of content. Custom highlight reels and real-time statistics will ensure that fans receive the most relevant updates on their favorite teams, players, and matchups, keeping them informed in a way that aligns with their unique preferences. 

This project will take personalization to the next level by focusing on seamless integration, real-time responsiveness, and an improved user interface, setting a new standard for AI-driven sports broadcasting.