The Challenge:
Proposed by Champions, RAI, YLE, Globo
This project aims to develop a Generative AI Framework that enables broadcasters to efficiently create various types of media content, including scripts, highlights, short-form promos, TV ads, and marketing materials. By leveraging generative AI models, the framework will allow users to input prompts, data, and assets, generating high-quality, customized content in minutes. The goal is to streamline and enhance content production workflows, making them faster, more scalable, and more adaptive to audience needs.
Despite the growing interest in generative AI, broadcasters face challenges in fully integrating the technology into existing production pipelines. This project will provide a clear and practical framework, outlining both the capabilities and limitations of AI-driven content creation. It will explore automation in marketing, social media, and promotional content, including dynamic ads that adapt in real time based on user interactions, making advertisements more engaging and relevant.
Joining forces with a truly international team of broadcaster Champions in Globo from Brazil, YLE from Finland, ITV from UK, EBU and more, this initiative will further investigate AI’s role in animation production, incorporating narrative, artistic, and compositional elements to create emotionally impactful content. A key objective is to develop a 20-minute AI-generated animation, ensuring consistency, quality, and cultural relevance, particularly focusing on a strong Brazilian identity.
Additionally, the project will analyze traditional content production workflows, assessing AI tools for smoother integration into pre-production, scripting, production, and post-production processes, ultimately helping broadcasters adopt AI in a structured and effective way.