Verifiable authenticity for streaming video
With AI-generated video eroding viewer trust, this project from Netherlands-based Unified Streaming, extends the ability for audiences to verify where videos come from, by embedding C2PA provenance and authenticity information into dynamic streaming workflows, including dynamic packaging and just-in-time segment generation. Dynamic media signing is a flexible and scalable approach to managing bandwidth and content integrity across the media supply chain. Technical Supporters: Qualabs and Westdeutscher Rundfunk (WDR).
Closing the loop: How DeviceAtlas illuminates hidden streaming footprint
While industry focus has been on data centres (5% of emissions) and transmission (23%), the 72% contributed by endpoint devices remained unmeasured. Device Atlas’s new Sustainability Properties introduce device-level energy metadata, including power consumption and energy class ratings for TVs, tablets, and mobile devices, enabling streaming platforms to measure their full environmental footprint. It has already been made available for platforms including Netflix, CBS and Globo. Project supported by the European Product Registry for Energy Labelling.
Clear-Com sustainability
Clear-Com has transformed its California headquarters into a resource-efficient, carbon-neutral operation while maintaining the manufacturing requirements of professional communications technology. The project combines large-scale solar generation, water conservation systems, EV infrastructure, comprehensive recycling and e-waste programmes, and supply-chain accountability. Since implementation the site has generated more than 4 million kWh of renewable energy and reduced energy costs by 30%.
Crystal Clear: Boosting speech intelligibility in media
Channel 4 UK initiated the Crystal Clear IBC Accelerator to tackle dialogue intelligibility issues affecting both hearing-impaired and general audiences. Automated tools identify programme segments at risk of poor intelligibility, which are then reviewed by professionals to make the final judgement. Technical Supporters: BBC, BBC R&D, Fraunhofer IDMT, Sky UK, Shure, ITV, AES, IET. Informal Supporters: RNID, Nugen Audio, Telos Alliance, RTW, Amazon, Brahma AI.
Broadcasting innovation and spectrum governance for digital inclusion in Brazil
In a country of continental dimensions, the transition from analogue to digital television required the Group for the Implementation of the TV Channel Redistribution and Digitalisation Process (GIRED) to co-ordinate public authorities, broadcasters, mobile network operators, local government, installers, retailers, social programmes and citizens, distributing around 14 million digital TV kits to low-income families and using remaining resources to expand communications infrastructure. This includes more than 1,500 digital television stations in countryside municipalities, up to 150 public-broadcasting stations, and mobile connectivity in underserved localities. Technical support: EAD/Seja Digital - Entidade Administradora do Processo de Redistribuição e Digitalização de Canais de TV e RTV
AI for Good
AI for Good connects AI innovation to human benefit. Established by the International Telecommunications Union in 2017, the platform convenes governments, start-ups, researchers, UN agencies, industry leaders, civil society and youth from over 180 countries to accelerate responsible AI for sustainable development goals. Centred on an annual summit, it also operates year-round with initiatives for its different communities.
Greener Streaming: Building a sustainable future for video delivery
Addressing one of the media industry’s most urgent societal challenges - reducing the environmental impact of global video streaming - MainStreaming’s Intelligent Media Delivery Platform enables broadcasters, OTT platforms and ISPs to deliver high-quality streaming with up to 50% lower energy consumption compared to traditional CDN models. From 2024, the initiative has expanded internationally, supporting sustainable large-scale live streaming while maintaining carbon-neutral operations.
IOC Cyber Abuse Protection Service (CAPS)
The largest cyber-abuse monitoring exercise ever commissioned in sport, this system protects athletes, teams, coaches and officials from online abuse at the Olympic Games. Across Paris 2024 and Milano Cortina 2026, CAPS analysed 4.3 million posts, covered 26,000+ accounts in up to 56 languages, verified ~24,700 abusive posts, and drove hundreds of suspensions and legal referrals — removing the reporting burden from athletes. Technical Supporter: Signify Threat Matrix.
KMS Media Network: Rebuilding public trust through community-centred digital journalism and civic information access in Uganda
Over the last year, KMS combined mobile journalism, cloud-based publishing, livestream production, multilingual storytelling and community partnerships to deliver real-time public interest reporting on governance, education, youth empowerment, faith, and social accountability in underserved regions. The initiative enabled local reporters and young creators with limited resources to produce and distribute professional-quality journalism across web, social, and mobile platforms.
Closing the sign language gap: AI-powered sign language for live and on-demand streaming
G&L Systemhaus, a German-based integrator for streaming infrastructure, initiated a project to remove a structural barrier in public broadcasting, public communication and education. German Sign Language (DGS) interpretation can’t currently be delivered at scale; the volume of digital content requiring sign language far exceeds what human interpreters alone can cover. G&L brought together UK-based AI company Signapse, software company Norsk/id3as and CDN provider Akamai to build a broadcast-grade, AI-powered sign language solution for live and on-demand streaming.