With a strong background in engineering and project management, James brings over 20 years of experience coordinating complex, cross-disciplinary live broadcasts. His career began with early training in broadcast operations and engineering along with BBC Outside Broadcast, leading to roles supporting major events and clients including Wimbledon, Formula 1, the Olympic Games, and The Telegraph Media Group, to name a few.
In 2011, James co-founded Multilink Broadcast, where he acts as Projects Director, overseeing technical design, deployment, logistics, customer liaison, and overall project management. His recent work includes overseeing design and managing the delivery onsite for the Glasgow 2026 Commonwealth Games, project managing and deploying the Paris 2024 Olympics broadcast integration, managing technical integrations and improvements for Formula E, and maintaining technical infrastructure for enterprise clients.
As an active consultant, analyst and blogger, Ben is recognised as an international thought leader in the converging media space. After ten years in IT at Logica CMG, he became CTO of a music start-up during the Internet bubble. Ben spent the next ten years in telecoms, with Orange, aligning strategy to a world with the Internet. He ran innovation programs launching several media-based services including the operator’s first music streaming service and IPTV in Europe and Africa. 
Matthew is Vice President, Marketing at Appear, with responsibility for marketing programmes, brand management and corporate communications. Matt has been exhibiting at IBC for many years, with 20 years’ experience working within the broadcast, media technology and telecommunications industries. Prior to Appear, Matt held various B2B marketing positions at Arqiva, ITV, Red Bee Media and the BBC.
Russell Trafford-Jones is a technical evangelist passionate about broadcast media. A SMPTE fellow and Industry Engagement Manager at Techex, Russell connects the company’s deep technical expertise with emerging technologies and wider industry initiatives such as DMF, MXL and TAMS. He is committed to improving the industry through education and inclusivity which he does through personal projects and as part of the On Air project from the Media Talent Manifesto. Russell is the co-chair of the JT-DMF End-to-End Synchronisation Working Group and serves on the executive of the IET Media Technical Network, a group of active industry individuals who create and support educational events globally.
Barbara Lange is a seasoned entrepreneur and accomplished executive business leader, with over 35 years of management experience. Her career includes serving as Executive Director and CEO for prominent global not-for-profit professional associations. Barbara is renowned for her exceptional leadership skills, effectively collaborating with Boards to optimize organizational performance and ensure enduring success.
Toby leads the operational management and service delivery for those broadcast partners who have the rights to Formula E. He is responsible for managing contracts for production partners and also for procurement of services such as specialist cameras and media management systems.
Drew is a strategic Business Leader with over 20 years of experience in Media, Marketing, Advertising, Broadcasting, Events and Entertainment. He has held CFO and Finance Director roles within the UK for IBC, GroupM and MEC respectively. 
Amelia Low is the Technology Operations Manager for Formula E, specialising in streamlining complex operational workflows and trackside technical logistics across the global electric racing championship. Bridging the gap between broadcast engineering, race control, and event infrastructure, Amelia focuses on optimising real time communications, resource allocation, and cross functional processes to keep high-stakes race weekends running seamlessly.
Charlotte is a Creative Designer at Gravity Media with a passion for turning ideas into bold, memorable creative. 
Hannah Pickford is a Post-Production manager with over 13 years of experience delivering live sports content. She spent nine years at Sky specialising in live broadcast production and EVS, working on flagship events including Premier League Football, PGA Golf, and Pay-Per-View Boxing. She went on to spend three years at Gravity Media as a post-production engineer, supporting major global tournaments such as the US Open Tennis and The Open at St Andrews. For the past 18 months, Hannah has managed post-production delivery and operations for Formula E, overseeing complex workflows both on-site internationally and at their Westworks production facility in West London.