2025 Accelerator Project

Master Control Cloud

Watch the Accelerator Kickstart Challenge Pitch

The Challenge:

Proposed by Champions: BBC, BT Media & Broadcast, SVT 

This project proposes the development of a cloud-based routing and monitoring system for live media streams, enabling seamless acquisition, transport, and oversight entirely within the cloud. The objective is to facilitate the reliable movement of streams across the internet while maintaining real-time visibility and control. 

In addition to routing, the system will incorporate Master Control Room (MCR) functionalities traditionally performed on the ground. These capabilities will include frame rate and format conversion, audio track management, media legalization and normalization, timecode and metadata adjustments, and deep inspection of video and audio quality. All processing will be conducted in-flight, eliminating the need for streams to be brought down to a physical infrastructure. 

The proposed approach involves a modular architecture consisting of discrete tools designed to process SRT streams dynamically. These tools will be orchestrated in a scalable manner, allowing them to be deployed as needed. The system will also integrate monitoring and alerting services to ensure operational reliability, supporting remote control and oversight of media workflows from any location. 

This Master Control Cloud Project will also include a significant workstream exploring the potential of web technologies and consumer devices to supplement or replace traditional broadcast talkback systems. As broadcasters rely on extensive, high-value installations for point-to-point and conferenced communications across operational areas, outside sources, and studio teams. By leveraging web-based solutions, there may be opportunities to provide more cost-effective alternatives, particularly for smaller outside broadcasts (OBs), without compromising reliability or functionality.