Objectives:
FRAMES aims to prove an end-to-end intelligent media production framework that dissolves traditional silos by standardising archival asset management and their metadata and enforcing Zero Trust security.
Captured and archive material will transform in a structured, interoperable environment where Agentic AI can automate tagging, enhancement, and semantic retrieval.
Ontology for Media Creation-driven agents that work alongside creators who stay “in-the-loop” will ensure authenticity while remixing archive and newly captured content.
This hybrid capture-and-archive system will enable event-driven collaboration: if a director rejects a capture, the agents could automatically notify sound, colour, and VFX specialists with precise improvement instructions, accelerating creative iteration across the entire production pipeline.
The core Challenge Objective: To be able to use a knowledge graph and a common semantic model to increase visibility into the production process, allowing clearer and better tradeoffs between creativity, time, and budget.
Additional Kickstart Pitch Video:
Innovation and Collaboration:
This POC's innovation aims to increase visibility into the media and film-making production process using a globally shared data model and at accelerating the pre-production phase through agentic workflows.
The starting point will be a script produced by the team, and MovieLabs Ontology for Media Creation will be utilised in the workflows to breakdown scripts and expose narrative and production information to downstream applications. In the process, content from the archives will be tagged according to a pre-defined filmmaking dictionary (e.g., camera shots & angles, look & feel, narrative).
A swarm of agents, running locally, will perform post-production operations (e.g.: upscaling, in-painting/out-painting, generative extension, noise removal, audio cleanup, etc) to enhance the retrieved content. The team will also include a late script break change requiring a capture to be performed again and simulated with agents notifying the required departments about the changes.
The POC will also include a short video produced as final deliverable for the project. As part of the Collaboration, this FRAMES Accelerator consortium for 2026 will bring international Champions and global Participants and technology providers together to solve complex challenges in a trusted and open collaborative environment during an intense, high-focus short sprint.