Sarah Milton

Together with Joint Chief Product Officer Carl Pfeiffer, Sarah sets the strategy and direction for Everyone TV's customer-facing propositions, including Freeview, Freesat and the new streaming platform Freely, which launched in 2024. They lead the Product and Operations teams and ensure that Everyone TV brings the best possible free-to-air TV experience to viewers while delivering value for content providers and other partners.

Before joining Everyone TV, Sarah worked at Channel 4 for over 15 years. During this time she was at the forefront of its digital transformation, as one of the original team that developed and launched its ground-breaking video-on-demand service, 4oD – and more recently, as Head of Product, responsible for the functionality and UX of All 4 across all platforms and devices.

Sarah has also worked in business development and strategy at ITV, and at internet start-up Webrewards. She began her career at the management consulting firm McKinsey.