Rebecca Hopkins

Rebecca is a vocal champion of equality and sustainability in sport. She has served on the Advisory Boards of Loughborough University's Business School and is a sports communications and marketing specialist with over 20 years of international experience. After a career with prominent media companies like News International and BT, she launched her entrepreneurial journey in 2002 by founding and successfully divesting The Sports Industry Awards.
In 2012, recognizing technology's growing influence in sports, she created The Sports Technology Awards, which evolved into The STA Group. This global B2B company connects the sports industry with leaders in technology, engineering, science, and design through events, content, and data-led insights. The STA Group’s portfolio includes The Power List and the Tech Chairs podcast. Rebecca is also a passionate advocate for equality and sustainability in sports.