Francesca Pezzoli

Francesca Pezzoli is VP Marketing at Looper Insights, a leading SaaS analytics provider for the Media & Entertainment industry. She has nearly two decades of experience scaling SaaS and technology companies globally, with a focus on using data to shape smarter content, distribution, and monetisation strategies. At Looper, she partners with major studios, streamers, and broadcasters to make merchandising visibility measurable, turning promotional placement into a quantifiable performance metric through Looper’s proprietary MPV™ and $MPV™ models.
Recent work from her team includes two industry studies on the convergence of gaming and streaming, combining audience sentiment with hard performance data to explore how this crossover is influencing future monetisation opportunities.