Alex Turnbull

Alex Turnbull is a seasoned technology executive with over 20 years of experience leading innovation at the crossroads of live sports, data, and broadcast technology. As Vice President of Production Technology & Analytics at the PGA TOUR, Alex oversees the critical data visualization layer that bridges ShotLink the TOUR’s official scoring platform with major downstream broadcast and digital partners including GOLF Channel, NBC Sports, CBS Sports and PGA TOUR Live on ESPN+. Alex’s leadership ensures that real-time scoring and performance data are seamlessly integrated into on-screen graphics, analytics dashboards, and live broadcast interfaces. Under his guidance, his team has become a trusted conduit for transforming raw scoring feeds into compelling, broadcast-ready visual narratives that enhance the fan experience and meet the evolving demands of rights holders and production teams.
With a career spanning data-delivery, broadcast technology, live production, and sports analytics, Alex has held a range of key roles at PGA TOUR, from boots-on-the-ground broadcast production representative to driving ShotLink performance analytics development for marquee events. His deep knowledge of both operational and technical workflows has made him a central figure in delivering consistent, high-quality data services to global sports audiences, culminating in a Sports Emmy win for The PGA TOUR’s Live Drone AR, which earned the George Wensel Technical Achievement Award at the 46th Annual Sports Emmy Awards. A problem-solver and innovator at heart, Alex continues to push the boundaries of real-time sports data integration, always with the goal of delivering cleaner, faster, and more immersive experiences for fans and broadcasters alike.