London, 23 October, 2025 – IBC today announced the official call for challenge submissions to the Accelerator Media Innovation Programme 2026, inviting forward-thinking organisations from across the global media and entertainment ecosystem to propose collaborative innovation challenges that will help shape the future of the industry.

Now entering its eighth year, the Accelerator Programme continues to drive real-world experimentation through global collaboration, uniting media and entertainment (M&E) ‘Champions’ (the buyers of technology, such as broadcasters, studios, content and rights owners, streamers, games organisations) with technology vendors, start-ups and academic partners to solve some of the industry’s most pressing business and technology challenges.

The deadline for submissions to the 2026 programme is Friday, 5th December at 5 pm (GMT). IBC will select up to 12 challenge submissions to go forward to the next round of on-stage pitches at its Kickstart Day event, which will once again take place at the BBC Radio Theatre in BBC Broadcasting House on Wednesday, 25th February 2026. The event will also feature industry agenda-setting keynotes and innovation-focused discussions on technology trends and challenges. Applications to attend the event are also available on the above link.

From the Kickstart Day event, IBC will select the final projects that will go forward for development over the course of the following 6 months, culminating in live proof of concept (PoC) showcases and demonstrations at IBC2026, taking place in Amsterdam from 11th to 14th September 2026.

Each Accelerator project is built around the challenges submitted by Champions from across the broad M&E landscape, tackling transformation and disruption across the sector, in areas such as AI, connectivity, immersive media, cloud workflows, content distribution, virtual production, content provenance, cyber security, and sustainability.

“The Accelerator Programme is a completely unique industry platform that facilitates genuine collaboration and experimentation,” said Mark Smith, IBC Council Chair and Lead, IBC Accelerator Programme. “Each year we see new, practical innovations emerge from cross-industry partnerships that are applied to real-world use cases — and we can’t wait to see the challenges that will define the 2026 edition of the programme.”

Over the past seven years, more than 50 project PoCs have been delivered, involving more than 400 media organisations and technology companies. In 2025, more than eighty media and technology leaders showcased nine projects at IBC, collaborating on industry-first initiatives spanning AI agent assistants, generative AI, content provenance, ultra-low latency streaming, cloud-native workflows, private 5G, sustainable distribution, and a special incubator project focused on AI-powered instant sports highlights.  

Project showcases from the 2025 edition of the programme (including videos of the showcase sessions and project presentations, workflows, and artifacts) can be found on the IBC Accelerator Programme pages here.

How to submit for 2026 projects

Submissions should outline a clear media business or technology challenge to be explored through the collaborative development of a solution and proof of concept (between March & September 2026).

Entrants are encouraged from across the global M&E sector. Full information, including submission guidelines, the entry form, and further details can be found here.

Key dates

• Challenge submission deadline: 5th December 2025
• Selection invitations to pitch: January 2026
• Kickstart Day at the BBC: 25th February 2026
• Project development phase: March – August 2026
• Showcases at IBC2026, Amsterdam: September 2026

Sponsorship packages for the IBC Kickstart Day event on 25th February 2026, as well as other packages across the programme, are available, please contact accelerators@ibc.org for further information. 

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Notes for editors:

Champions in the 2025 IBC Accelerator Programme included: The Associated Press (AP), Arab States Broadcasting Union (ASBU), Adapt Media Services, BBC, British Forces Broadcasting Service (BFBS), BT Media & Broadcast, Bouygues Telecom, Channel 4, Comcast, European Broadcasting Union (EBU), France Télévisions, Globo, Greening of Streaming, Institution of Engineering and Technology (IET), Independent Television News (ITN), Independent Television (ITV), University of Kent (Institute of Cultural and Creative industries), University of Strathclyde,  International Press Telecommunications Council (IPTC) Media Cluster Norway, Orange Events, QTV, Radiotelevisione Italiana (RAI), Raidió Teilifís Éireann (RTÉ), Sveriges Television (SVT), Streaming Video Technology Alliance (SVTA), Vlaamse Radio-en Televisieomroeporganisatie (VRT), Video Services Forum ( VSF) Verizon Business, and Westdeutscher Rundfunk (WDR), Yelisradio OY (Yle).

Technology Participants included: Accedo, AMD-HP, Amira Labs, Animatix, Appear, Ateme, Bitfocus, Bitmovin, Castlabs, Chyron, CuePilot, CUEZ, d&b solutions, Elecard, Eutelsat, EVS, Google Cloud, Haivision, Highfield AI, Humans Not Robots, InSync, Moments Lab, Monks, Neutral Wireless, Norsk/id3as, Open Broadcast Systems, OpenOrigins, Orange Events, Phrame Ltd, Pluxbox, Qualabs, Quanteec, Shure, Sony, Spectral Compute, Studio Deussen, TATA Consultancy Services (TCS), Techex, Tesla Technologies & Software S.L., Trufo, Videntifier, Xansr Media, Yaara Marchiano, Yospace and Zixi

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About IBC

Delivering innovation and empowering people, IBC is where the future of the global Media and Entertainment industry is defined and actioned. Energising the market, enabling content everywhere and inspiring new conversations, IBC brings the creative, technology and business communities together to collaborate, learn and unlock new opportunities.

At IBC2025, exhibitors and speakers from around the globe will showcase game-changing innovations and tackle the media sector’s most pressing trends and issues – changing perceptions and meeting the needs of the world-leading broadcasters, content owners, rightsholders, service providers, and others attending the four-day conference and trade show.

With a focus on inclusivity, IBC propels change – driving thought leadership, sparking discussion, shifting expectations, accelerating creativity, and enabling real business outcomes.

IBC’s mission is to empower our 250,000-strong global community to explore new opportunities, build knowledge, and play an active role in the technological transformation and broader change sweeping the industry worldwide.

For further information, please visit: https://show.ibc.org/ 

Media Relations:

Platform Communications for IBC

Nick Field / Reece Hainesborough / Molly Cole

ibcprteam@platformcomms.com

+44 (0) 20 3832 3690