This joint demo by Enghouse and Harmonic showcases how next-gen D2C platforms are redefining sports streaming—from infrastructure to fan engagement. Leveraging Harmonic’s low-latency cloud-native video delivery and Enghouse’s fan experience platform, the demo walks through a real-world sports use case where rights holders can bypass traditional broadcasters to monetize directly. Watch how personalized highlight reels, AI-curated content, and flexible monetization options (SVOD, AVOD, PPV) come together in a scalable, data-driven workflow. This demo brings to life how D2C strategies can empower sports organizations to own the audience relationship, increase accessibility, and deepen global fan engagement.

IBC Pillar Alignment:
• Shifting Business Models: Direct monetization and data ownership through D2C.
• Transformative Tech: Ultra-low-latency streaming, AI/ML for personalization and smart ad delivery.
• People & Purpose: Inclusive fan access and storytelling that builds connection and loyalty.

Participating Companies:
• Enghouse (fan engagement platform & monetization layer)
• Harmonic (cloud-native video infrastructure & streaming delivery)